Partner Enablement & Training
- Develop and implement structured onboarding programs to accelerate time-to-productivity for new partners.
- Design and deliver partner training sessions, including product overviews, technical deep dives, and sales strategy workshops.
- Create and/or maintain enablement content such as sales collateral, playbooks, competitive analysis, FAQs, and certification programs.
- Ensure training resources are localised and customized for regional market needs.
- Continuously update training materials to align with AMD s evolving product portfolio and market strategies.
Program Execution & Partner Support
- Assist in executing AMD s Partner Program, including MDF (Market Development Funds), incentive structures, and partner rewards initiatives.
- Support the development and distribution of program documentation, guidelines, and communications to ensure partner awareness and compliance.
- Manage partner portal content and ensure seamless access to critical enablement resources.
- Collaborate with internal teams (sales, marketing, product management) to ensure successful program execution.
Sales & Marketing Support
- Provide partners with sales enablement resources, including value propositions, go-to-market strategies, and competitive insights.
- Work with channel sales teams to develop and distribute partner messaging, tools, and best practices to enhance deal conversion.
- Assist in planning and executing marketing campaigns, promotions, and strategic initiatives aimed at increasing partner engagement.
- Organise and support partner-facing events, webinars, and workshops to drive engagement and knowledge-sharing.
Performance Tracking & Process Optimization
- Monitor and analyse partner performance metrics , training completion rates, and engagement levels.
- Provide data-driven insights to refine enablement strategies, enhance partner productivity, and drive revenue growth.
- Identify gaps in partner engagement and develop targeted solutions to improve participation and performance.
- Streamline partner engagement workflows, automate reporting, and enhance operational efficiency through CRM tools like Salesforce .
Stakeholder Collaboration & Communication
- Act as a liaison between AMD and its partners , ensuring seamless communication and alignment on business objectives.
- Gather and relay partner feedback to internal teams (product development, marketing, and sales) to drive continuous program improvement.
- Provide executive-level reporting and insights on partner engagement trends, program effectiveness, and market opportunities .
- Ensure partners receive timely updates on product changes, promotions, and business opportunities .
Market Intelligence & Strategic Insights
- Stay informed on industry trends, competitor strategies, and partner needs to refine AMD s enablement programs.
- Work with leadership to adapt AMD s channel strategy based on market dynamics and partner feedback .
- Provide recommendations for new enablement initiatives based on emerging industry best practices.
Qualifications & Skills
Education & Experience
- Bachelor s degree in Business, Marketing, IT, or a related field.
- 7+ years of experience in channel sales, partner enablement, or a related role within the IT industry.
- Experience working with channel partner programs, sales enablement strategies, and partner training initiatives.
- Proven ability to execute partner engagement programs that drive measurable results.
Technical & Business Acumen
- Strong understanding of IT hardware, software, cloud solutions, and channel sales models.
- Familiarity with partner ecosystems, distribution strategies, and B2B sales cycles.
Communication & Training Skills
- Ability to present and train diverse audiences, from sales teams to technical partners.
- Strong written and verbal communication skills, with the ability to simplify complex concepts.
Project & Stakeholder Management
- Experience managing multiple initiatives, deadlines, and cross-functional collaboration.
- Ability to build and maintain relationships with key stakeholders across internal teams and external partners.
Analytical & Problem-Solving Skills
- Experience analysing partner performance data and using insights to optimize enablement programs.
- Ability to identify challenges, propose solutions, and drive process improvements.
Tools & Technology
- Proficiency in CRM platforms (e.g., Salesforce), learning management systems (LMS), and partner portal management.
- Advanced skills in Excel, PowerPoint, and business intelligence tools for reporting and analysis.
