Hospital Sales Specialist

Job Title: Referral Marketing Executive

Department: Marketing / Business Development

Location: Sunrise Hospital, Kalindi Colony

Reporting To: Marketing Manager / Business Development Head

Type: Full-Time

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Job Objective

To increase patient/client inflow and service utilization through strategic referral networks with doctors, clinics, hospitals, diagnostic centers, and other stakeholders. The Referral Marketing Executive is responsible for building, managing, and nurturing relationships that drive referrals and business growth.

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Key Responsibilities

Identify and establish relationships with referring doctors, clinics, diagnostic centers, and other healthcare professionals.

Promote hospital services, specialties, and medical team capabilities to generate referrals.

Conduct regular visits to referral partners to maintain ongoing engagement and satisfaction.

Monitor, track, and analyze referral data and trends; provide reports to management.

Organize referral-focused CME events, doctor meets, and promotional campaigns.

Maintain a referral database and ensure timely communication with partners.

Address any issues or concerns from referral partners to ensure long-term collaboration.

Coordinate with internal departments to ensure smooth onboarding and treatment of referred patients.

Assist in developing marketing material relevant to referral engagement.

Stay updated on market trends, competitor activities, and new partnership opportunities.

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Skills & Competencies

Strong communication and relationship-building skills

Understanding of healthcare services and medical terminology

Ability to handle fieldwork and travel regularly

Goal-oriented and self-motivated

Analytical skills for referral data tracking and reporting

Customer service attitude with problem-solving capabilities

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Qualifications

Bachelor's degree in Marketing, Business, Healthcare, or a related field

13 years of experience in referral marketing, healthcare marketing, or medical representative roles

Experience in hospital/clinic marketing is a plus

Proficiency in MS Office and CRM tools

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Performance Indicators (KPIs)

Number of new referral partners developed

Monthly referral volume growth

Retention rate of existing referral sources

Feedback and satisfaction from partners

Contribution to overall patient footfall or revenue