Hiring BSM For a leading Indian Bank

Role Overview:

The Business Sales Manager (BSM) is responsible for driving the acquisition of Current Accounts and associated business banking products in the assigned geography. The role involves leading customer acquisition initiatives, deepening relationships with small and medium enterprises (SMEs), promoting Trade and Forex solutions, and achieving business targets. The candidate should have a strong understanding of the banking ecosystem and a demonstrated ability to manage customer relationships, sales targets, and team coordination.

Key Responsibilities:

Customer Acquisition & Portfolio Management

• Acquire new Current Account (CA) customers in the business banking segment through self-sourcing and team efforts
• Identify and onboard quality customers aligned with bank's eligibility criteria and product offerings
• Ensure early activation and consistent usage of acquired accounts

Business Development & Cross-Selling

• Promote and cross-sell Trade Finance, Forex, Payment Solutions, Loans, and other banking products
• Work closely with product teams and subject matter experts to generate revenue from non-fund products
• Deepen wallet share and build long-term relationships with clients

Target Achievement & Sales Planning

• Meet monthly/quarterly acquisition and income targets across CA, Trade, Forex, and other cross-sell parameters
• Prepare and execute area-specific plans based on business potential, competition mapping, and catchment strategy

Digital & Compliance Enablement

• Ensure digital onboarding and promote usage of digital platforms (Smart Trade, Net Banking, IRIS, etc.)
• Ensure 100% adherence to KYC, compliance, and internal policy guidelines
• Guide customers on documentation, regulatory processes, and timely account activation

Market Intelligence & Feedback

• Regularly share feedback from customers and market trends with leadership to refine strategy and improve product offerings
• Keep track of competition activities and identify new business opportunities in the market

Team Coordination & Support

• Coordinate with Branch Banking, Product, and Operations teams to ensure end-to-end service delivery
• Support junior sales staff or outsourced executives in deal closures and lead management