About the job
Role Overview
As the Digital Video Lead - Hindi, you will oversee video content creation, distribution, optimization, and performance across YouTube, Instagram, Facebook, X/Twitter, LinkedIn, OTT platforms, and emerging digital spaces. You will combine editorial strength with data-driven decision-making to deliver high-impact videos that resonate with diverse audiences.
Key Responsibilities
- Leadership & Strategy
- Lead and mentor the digital video team, setting clear KPIs for audience growth, engagement, and monetization.
- Develop and execute a multi-platform video content strategy aligned with editorial and brand goals.
- Identify emerging platforms, formats, and trends to keep Republic Digital at the forefront of digital video innovation.
- Content & Editorial
- Oversee ideation, production, and publishing of videos tailored for each platform's audience and format.
- Ensure strong editorial judgment, relevance, and storytelling quality in all content.
- Plan and coordinate coverage for breaking news, live events, and special projects across platforms.
- Optimization & Growth
- Implement best practices for SEO, metadata, hashtags, tagging, and audience targeting across platforms.
- Use analytics and insights to refine content strategies, improve rankings, and increase reach.
- Monitor competitor strategies and industry benchmarks to identify opportunities.
- Compliance & Standards
- Manage copyright compliance, platform policies, and Content ID systems where applicable.
- Maintain brand voice, accuracy, and credibility across all digital video outputs.
Qualifications
- Experience: 1214 years in digital video operations for a news/media organization, with multi-platform expertise.
- Proven track record of scaling audience and achieving performance targets.
- Strong editorial background with innovative content ideas for digital audiences.
- Deep understanding of platform algorithms, formats, and audience behavior.
- Experienced in leading creative and technical teams in a high-pressure environment.
Skills & Competencies
Required:
- Multi-platform SEO & optimization skills
- Social media publishing and scheduling tools
- Video analytics and performance tracking
- Live event coverage and digital-first storytelling
- Team leadership and project management
Preferred:
- Experience with OTT and short-form content formats
- Cross-platform marketing and paid promotion strategies
- Visual branding and thumbnail optimization
What We Offer
- Competitive compensation package
- Excellent career growth opportunities
- Health insurance and benefits
- Energetic, collaborative, and fast-paced newsroom environment
