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Job Title: Social Media Head
About Della Townships
Della Townships is India's leading experiential luxury destination, blending hospitality, adventure, and design-led living. Rooted in the philosophy of Salutogenic Living a concept focused on well-being, balance, and creating environments that promote holistic health Della is redefining how people experience luxury, lifestyle, and wellness.
Role Overview
We are seeking a visionary Social Media Head to lead Della Townships digital narrative, bringing alive the brand's core philosophy of Salutogenic Living through compelling storytelling, high-impact content, and measurable growth. This role requires a deep understanding of luxury audiences, wellness-driven lifestyles, and platform dynamics.
Key Responsibilities
1. Social Media Strategy & Brand Narrative
. Own and drive the social media strategy across Instagram and LinkedIn, embedding the concept of Salutogenic Living into all communication.
. Translate Della's offerings luxury villas, hospitality, adventure, and wellness into a cohesive and aspirational digital narrative.
. Manage large-scale accounts, with experience handling 1M+ followers (directly or via agency).
2. Growth & Performance
. Demonstrate proven ability to deliver 50K-1L+ follower growth through organic and strategic initiatives.
. Build campaigns that not only drive engagement but also reinforce wellness, balance, and elevated living.
. Track, analyze, and optimize performance metrics (reach, engagement, saves, shares).
3. Content Strategy with a Wellness Lens
. Ideate and execute content that reflects well-being, mindful luxury, and experiential living.
. Build content pillars around nature, design, community, experiences, and holistic wellness.
. Maintain a premium, calming, and aspirational visual and narrative aesthetic.
4. Writing & Storytelling Excellence
. Craft meaningful and engaging captions, hooks, reel scripts, and long-form storytelling rooted in wellness and luxury.
. Simplify and communicate the concept of Salutogenic Living in a relatable, inspiring way.
. Stay ahead of trends while ensuring content depth and brand alignment.
5. Platform Expertise
. Deep understanding of Instagram algorithms (Reels, reach, engagement optimization).
. Strong expertise in LinkedIn storytelling, especially around thought leadership, design philosophy, and wellness-driven living.
. Leverage platform-specific formats to amplify brand reach and impact.
6. Team Leadership & Cross-Functional Collaboration
. Lead a team of 10+ members including content creators, designers, and editors.
. Collaborate with marketing, design, architecture, and hospitality teams to bring real experiences to digital.
. Ensure consistency in tone, quality, and messaging across all platforms.
7. Experience & Execution
. Minimum 8+ years of experience in social media, digital marketing, or content leadership.
. Ability to independently drive strategy, ideation, and execution.
. Prior experience in luxury, wellness, hospitality, or lifestyle brands is highly preferred.
Della has been operating at an award winning level for almost two decades. Today we have grown into 5 companies with employee strength of 2000 and growing. Jimmy Mistry is the driving force and inspiration behind the practice. To him, it's all about providing unique designs that exceed the expectations of his customers at the same time keeping up with the international trends within all five business verticals.
Job ID: 144983905
