Head of Trade Marketing

About the Role

Head of Trade Marketing - We are seeking a dynamic and results-oriented Trade Marketing Head/Trade Marketing Leader to play a pivotal role in shaping and driving our Trade & Sales strategy and execution. This role will be instrumental in building a robust analytics infrastructure, optimizing our distribution network through technology and strategic development, and spearheading the growth of our offline channels including General Trade/Modern Trade & Professional Channel. The ideal candidate should possess a strong analytical mindset, a deep understanding of Beauty /FMCG distribution + sales operations, and the ability to collaborate effectively with cross-functional teams.

Responsibilities:

● Lead Strategy & Execution for improved/increased distribution or brand POS coverage by working closely with the Sales heads and teams

● Build & Lead of team of Trade managers + Merchandisers, POSM + Project managers and Tech Transformation teams

● Define and implement the right analytics infrastructure to track key sales performance indicators (KPIs) across all Offline channels.

● Develop and maintain dashboards and reports to provide actionable insights to the sales leadership and teams.

● Drive company's trade budget & strategy in-consultation with Sales teams

● Identify opportunities for data-driven decision-making to improve sales efficiency and effectiveness.

● Build and implement efficient and goal based incentive programs, contests, channel partner engagement activities

● Identify and implement automation opportunities to streamline distribution processes, reduce costs, and improve efficiency.

● Conduct market research and competitor analysis to inform distribution strategy decisions.

● Collaborate with the sales leadership to define clear distribution targets and objectives.

● Work closely with the Offline Sales team to develop channel-specific sales plans and initiatives.

● Collaborate effectively with Marketing, Supply Chain, and Finance teams to ensure alignment and seamless execution of sales strategies.

Key Requirements:

● Proven track record of developing and implementing successful sales strategies and initiatives.

● Understanding of distribution models and experience in leveraging IT and automation for distribution optimization.

● Experience in developing and managing offline sales channels.

● Strong analytical and problem-solving skills with the ability to interpret complex data and translate it into actionable insights.

● Experience in setting up and managing sales analytics infrastructure and tools is an added advantage.

● Excellent communication, presentation, and interpersonal skills.

● Ability to work independently and collaboratively in a fast-paced environment.

● Strong project management skills with the ability to manage multiple projects simultaneously.