Define the long-term category architecture across core, premium, and emerging segments — balancing global brand positioning with the precision of local market relevance.
Drive continuous experimentation, using data to challenge assumptions and optimize every lever of the P&L.
Partner with digital, retail, and marketing teams to build a unified, insight-driven customer journey, leveraging personalization engines to drive discovery, conversion, and basket size.
Recruit, develop, and inspire a high-caliber global merchandising team with strong product and analytics orientation.
