Location:Hyderabad.
Title:Head of Marketing
About the Role
We are seeking a results-oriented marketing leader to elevate our brand presence and market influence through strategic engagement with leading analyst firms (Gartner, Forrester, IDC, and others), high-impact events, digital demand programs, and technology partnerships. This role blends strategic communications, analyst relations, and integrated marketing to position the company as a trusted thought leader and category innovator.
Qualifications & Experience
- 1015 years of experience inB2B technology marketing, with proven success inanalyst relationsandbrand strategy.
- Hands-on experience working withGartner, Forrester, IDC, and other industry analyst firms.
- Strong understanding ofenterprise technology, digital transformation, and innovation trends.
- Proven track record inexecutive communications,demand generation, andpartner marketing.
- Exceptional communication, relationship management, and storytelling skills.
- Strategic thinker with analytical rigor and a bias for action.
Key Responsibilities
1. Analyst & Influencer Relations
- Build and manage strong relationships with top industry analysts and research firms including Gartner, Forrester, and IDC.
- Develop and execute an annual analyst relations plan aligned to corporate strategy and solution priorities.
- Coordinate analyst briefings, inquiries, evaluations (e.g., Magic Quadrants, Waves, MarketScapes), and submissions.
- Leverage analyst insights to refine go-to-market (GTM) strategies, product positioning, and competitive differentiation.
- Cultivate relationships with industry influencers, media, and thought leaders to amplify brand credibility.
2. Events & Executive Experiences
- Conceptualize and lead flagship events, C-level roundtables, and digital forums that shape market perception and deepen relationships with decision-makers.
- Oversee event content strategy, keynote development, and engagement design to deliver business impact and thought leadership visibility.
- Partner with sales and leadership teams to ensure event ROI and executive alignment.
3. Digital Marketing & Demand Generation
- Drive multi-channel digital campaigns integrating SEO, paid media, marketing automation, and ABM (Account-Based Marketing).
- Align digital strategy to pipeline goals and sales objectives with measurable performance outcomes.
- Use analytics and insight tools to optimize campaign effectiveness across buyer stages.
4. Technology & Ecosystem Partnerships
- Manage joint marketing initiatives with hyperscalers, ISVs, and ecosystem partners.
- Create and activate co-branded GTM programs to expand reach and deliver mutual value.
- Align partnership marketing with demand generation and brand strategy initiatives.
5. Content & Thought Leadership
- Develop compelling narratives and executive messaging that articulate the company's vision, differentiation, and innovation agenda.
- Collaborate with leadership and subject-matter experts to produce research-backed content, whitepapers, and media features.
- Ensure consistent brand storytelling across analyst briefings, campaigns, and corporate communications.
