ROLE- Growth Marketer Brand-Led, Outcome-Obsessed
Location: Gurgaon (India-first, Global-ready)
Type: Full-time
Experience: 612 years
Seniority: Leadership
SARAS AI Institute is the worlds first online, AI-only, U.S.-Approved degree-granting institution making job-ready AI education radically affordable and globally accessible.
Were reimagining what an AI-first Instutions looks like backed by top-tier advisors, IIT/NIT partnerships, a global curriculum, and real job pipelines.
Weve built the AI learning hub, The worlds noticing. Now we need a Growth Marketer who can make it unforgettable.
What Youll Drive
Brand-Led Growth
- Youll own and execute full-funnel campaigns that build awareness, trust, and action
- Shape how the world perceives SARAS across campuses, LinkedIn feeds, parent WhatsApp groups, and global career sites
Content That Converts
- Turn boring into bold: transform value props into viral carousels, explainers, reels, and lead magnets
- Write (and help design) copy that lands on websites, emails, and pitch decks
Experiments With ROI
- Run A/B tests across email flows, social hooks, LinkedIn DMs, event formats, and lead capture forms
- Track what works, kill what doesnt, double down on winners
Student & Partner Acquisition
- Build pipelines from K-12 schools, colleges/Universities, and working professionals
- Design outreach and re-engagement journeys across India and global regions
- Bonus if youve cracked parent/student influencer loops or advisor-sales synergy
Amplify Presence
- Support founder-led storytelling on LinkedIn + podcasts
- Get SARAS featured in the right places (PR, partnerships, panels, invites)
Youll Thrive Here If You
- Have 612 years of experience in growth marketing, B2C/B2B2C funnels, or early-stage brand building
- Think in terms of experiments, not campaigns
- Have written copy, designed creatives, or tested lead magnets yourself
- Can plug into college audiences, student mindsets, or working professionals
- Are obsessed with conversion metrics, not just reach
- Love that no two days feel the same
Youll Love This Role If You Want
- Zero red tape. Full ownership. Founding team energy.
- Your work to directly impact how thousands enter the AI workforce
- To shape a global brand that still feels human, playful, and student-first
- The thrill of building something with no blueprint just ambition
When You Apply
Along with your application, please share:
- One campaign or piece of content youve created that youre proud of
- One idea youd love to try at SARAS wild or simple, were all ears
