Position: Marketing Head
Location: Bangalore
Working Days: Monday- Friday
Work Timings: US Shift
Experience Required: 6-10 years
Client: Leading Insurtech Startup
Looking for candidates with prior US experience in content marketing, product marketing, lead generation, and campaign optimization within B2B SaaS.
What We're Looking For
We are hiring a Generalist Marketer to build and execute marketing initiatives, to drive events, brand awareness, lead generation, and customer marketing. This role is perfect for a hands-on, strategic marketer who thrives in a fast-paced startup environment and can balance content marketing, product marketing, event planning, and demand generation.
If you love crafting compelling narratives, launching high-impact campaigns, and working closely with sales to drive business growth, we want to hear from you.
What You'll Be Doing
Content & Product Marketing
- Develop and execute content strategiesincluding thought leadership pieces, case studies, blogs, one-pagers, and product messaging.
- Work with sales and product teams to refine positioning and sales enablement materials.
- Own the creation of marketing collateral that supports outbound campaigns and customer engagement.
Events & Community Marketing
- Lead Our Client s presence at major US insurance industry conferences, handling everything from logistics to engagement strategy.
- Plan and execute micro-events (private dinners, networking meetups) to foster relationships with underwriters, carriers, and brokers.
- Build and nurture an engaged community through targeted outreach and valuable content.
- Amplify events and community initiatives through media while securing industry recognition via PR and analyst reports like Gartner.
Demand Generation & Sales Support
- Execute targeted demand generation campaigns to drive high-quality leads.
- Align marketing with sales to ensure a steady pipeline of prospects.
- Support ABM (Account-Based Marketing) initiatives with strategic content and outreach.
Full Funnel Reporting & Nurturing
- Monitor and report on marketing funnel performance, building dashboards that provide actionable insights.
- Leverage data to identify trends, segments, and optimization opportunities across the GTM team.
- Craft targeted email campaigns to engage different CRM segments and convert warm leads into demo-ready opportunities.
What You Need
- 5+ years of US experience in content marketing, product marketing, lead generation, and campaign optimization (preferably within B2B SaaS).
- Startup experience: comfortable operating in a fast-paced, high-growth environment.
- Experience in organizing and executing industry events, including conferences, executive dinners, and networking meetups.
- Strong skills in:
- Marketing automation tools (HubSpot or similar).
- Google Analytics & Tag Manager for performance tracking.
- Copywriting, UX, and designthe ability to craft compelling messaging and optimize the user experience.
Bonus Points:
- Experience traveling to the US for industry events.
- Prior experience sitting in on client calls to understand market needs and pain points.
- Experience managing customer communities and engagement programs.
This Is a High-Impact Role
Your work will directly influence our ability to generate demand, engage prospects, and drive revenue growth. If you're a Generalist marketer who thrives on pipeline generation and campaign execution, this could be the perfect opportunity for you.
