- Own Execute Demand Generation Strategies: Design and implement high-impact, multi-channel demand generation campaigns that drive pipeline growth and accelerate sales.
- Leverage Martech Data-Driven Insights: Work with cutting-edge marketing automation, CRM, and analytics tools to optimize campaign performance and maximize ROI.
- Cross-Functional Impact: Partner closely with sales, inside sales, creative teams, and other stakeholders to align marketing with revenue goals.
- ABM Targeted Engagement: Execute account-based marketing (ABM) strategies to attract and nurture high-value prospects through personalized content and engagement.
- Multi-Channel Execution: Effectively expand and manage demand generation programs across search, social media, content marketing, webinars, video, and website optimization.
- Optimize Revenue Reduce Leakage: Implement best practices to maximize marketing efficiency and ensure marketing-qualified leads (MQLs) seamlessly transition into sales-qualified leads (SQLs).
- Market Intelligence Positioning: Own competitive research, buyer insights, and value proposition messaging to position NetCom Learning as a market leader among decision-makers in B2B and B2G segments.
- Sales Enablement Collaboration: Ensure the sales team is equipped with the right messaging, sales collateral, and lead insights to drive conversions and close deals.
- Process Performance Management: Oversee marketing automation processes, CRM integrations, and reporting dashboards to track lead flow, campaign effectiveness, and ROI.
- Optimization Analytics: Track key performance metrics, analyze campaign effectiveness, and continuously optimize strategies using Google Analytics, SEO tools, and marketing automation platforms.
- Team Leadership Development: Manage and mentor a team of 10-12 marketing professionals while fostering a culture of innovation, accountability, and performance excellence.
Who Are We Looking For
- 8+ years of experience in demand generation, digital marketing, or B2B marketing roles
- Expertise in omni-channel marketing, including search, social, content, and email marketing
- Strong understanding of marketing automation, CRM systems, and lead scoring methodologies
- Analytical mindset with a deep understanding of campaign measurement and performance optimization
- Experience in ABM, inbound marketing, and sales enablement strategies
- Strong leadership, project management, and cross-functional collaboration skills
- Experience in the training or education industry is a plus
You ll fit in by
- Thinking like an owner
- Communicating with honesty, candor, and respect
- Being resourceful and creative
- Acting with empathy
You ll love it because
- You will create and share meaningful, solution based tools
- You will have autonomy and growth opportunities
- You will collaborate with other brilliant minds
Role: Marketing Manager
Industry Type: IT Services & Consulting
Department: Marketing & Communication
Employment Type: Full Time, Permanent
Role Category: Marketing
Education
UG: Any Graduate
PG: Any Postgraduate
