Head of Marketing

Key Deliverables

• Lead digital marketing strategy across SEM, SEO, email, and paid media
• Own and optimize full-funnel lead generation and campaign execution
• Drive experimentation for new growth channels and conversion improvements
• Build and mentor a cross-functional marketing team for high-impact delivery

Role Responsibilities

• Manage and scale multi-channel B2B2C marketing campaigns
• Analyze performance metrics, plan budgets, and manage marketing automation
• Coordinate with founders and stakeholders to align on growth goals
• Conduct market mapping, vendor negotiation, and campaign planning