Company Description
MindInventory is a leading software development company specializing in custom Digital solutions powered by AI, Machine Learning, Data, and Cloud technologies. With a global presence in the USA, India, and the Netherlands, we have been empowering businesses since 2011, serving over 2,500 clients worldwide with a team of 250+ skilled professionals. Accredited with ISO certifications, we focus on integrating cutting-edge AI into scalable solutions that enhance business efficiency and drive innovation. At MindInventory, we are committed to building future-ready technology ecosystems that help organizations achieve measurable growth and unlock transformative opportunities.
Role Description
The Head of Marketing at MindInventory will oversee and coordinate the entire marketing strategy, setting both short-term and long-term objectives to drive brand positioning and growth. As part of the role, responsibilities include leading end-to-end marketing initiatives, conducting market research, creating detailed market plans, managing public relations activities, and working closely with sales teams to align marketing efforts with business goals. This full-time position is on-site and located in Ahmedabad, offering the opportunity to work at the heart of a collaborative and innovative environment.
Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Should have minimum 10+ years of experience in B2B marketing within the IT industry.
- Proven experience in both IT Services Marketing and SaaS/Product Marketing.
- Strong understanding of demand generation, brand positioning, and growth marketing strategies.
- Experience in driving inbound and outbound marketing campaigns for global markets.
- Strong expertise in SEO, performance marketing, content marketing, and digital campaigns.
- Experience managing lead generation, pipeline growth, CAC, ROI, and conversion optimization.
- Strong understanding of customer acquisition, engagement, and retention strategies.
- Ability to develop and execute marketing strategies aligned with business and revenue goals.
- Experience working closely with Sales, Product, and Leadership teams for growth initiatives.
- Strong analytical, communication, leadership, and stakeholder management skills.
- Experience with CRM, marketing automation, analytics, and campaign management tools.
- Knowledge of emerging technologies such as AI, SaaS, cloud computing, and digital transformation.
- Self-motivated, strategic thinker, and result-oriented professional.
- Build and execute overall marketing plans to strengthen brand visibility and market presence.
- Drive pipeline generation and marketing-qualified leads through multi-channel campaigns.
- Lead product marketing initiatives for SaaS products.
- Plan and execute campaigns for new features, product enhancements, and service offerings.
- Define ICPs, buyer personas, customer journeys, and value propositions.
- Develop marketing collateral including pitch decks, case studies, blogs, whitepapers, and sales enablement materials.
- Manage SEO, paid marketing, content strategy, social media, and performance marketing initiatives.
- Monitor and optimize campaign performance, lead funnels, conversion rates, CAC, and ROI.
- Conduct market research to identify trends, customer needs, and competitive insights.
- Collaborate with internal teams to align marketing efforts with business growth objectives.
- Build and lead a high-performing marketing team and external agency partnerships.
- Stay updated with the latest marketing trends, technologies, and industry developments.
- Represent the company at industry events, webinars, conferences, and networking opportunities to strengthen brand awareness and generate business opportunities.
