Job Summary:We are seeking a dynamic and strategic Head of Merchandising and Marketing to lead our retail merchandising and marketing teams. The ideal candidate will be responsible for driving category growth, product strategy, pricing, and promotion, while strengthening brand positioning and delivering an engaging customer experience across all channels. This role requires a strong blend of commercial acumen, creativity, data-driven decision making, and leadership.
Key Responsibilities:
Merchandising:
- Define and execute the overall merchandising strategy across categories and store formats
- Lead product assortment planning, inventory control, and in-season management
- Analyze consumer trends, sales data, and competitor activity to optimize buying and planning
- Collaborate with operations and supply chain teams to ensure stock availability and replenishment
- Maintain optimal stock turns and gross margin performance
Marketing:
- Develop and implement integrated marketing strategies (online & offline)
- Oversee brand communication, advertising campaigns, and digital marketing
- Lead seasonal promotions, events, and visual merchandising strategies
- Ensure consistent and impactful brand presence across all touchpoints
- Leverage consumer insights and market data to drive campaigns and engagement
Leadership & Strategy:
- Manage, mentor, and develop cross-functional teams
- Work closely with senior leadership on business strategy and growth planning
- Drive omnichannel initiatives, enhancing both in-store and digital customer experiences
- Own marketing and merchandising budgets, reporting on ROI and KPIs
Key Requirements:
- Proven experience (10+ years) in retail merchandising and marketing, with at least 5 years in a leadership role
- Strong understanding of retail trends, consumer behaviour, and buying cycles
- Hands-on experience with retail planning tools, digital platforms, and CRM systems
- Excellent skills in data analysis, forecasting, pricing, and category management
- Strong leadership, communication, and cross-functional collaboration abilities
- Bachelor's/Master's degree in Marketing, Business, or related field (MBA preferred)
