Role Overview:
We are looking for a Head of Brand Marketing and Digital to lead integrated marketing efforts across our various verticalsTeams, Athlete & Talent Management, and Sports IPs. This role demands a mix of strategic thinking, acumen for digital marketing, an analytical approach, P&L ownership, hands-on execution, stakeholder management, and a deep passion for sports.
Key Responsibilities:
Brand & Campaign Management
- Design and implement marketing strategies for teams, athletes, and sports IPs to build brand equity and fan engagement.
- Conceptualize and lead 360 campaigns (digital, print, on-ground, influencer) for events, sponsorships, and team launches.
- Strategically Drive Brand Solutions in proximity to the sales team.
- Devise fan and community engagement initiatives and develop strategy and execution plans for athlete marketing.
- Expertise in integrated marketing to be able to pitch marketing and media plans to leagues, brands, IP's, athletes and federations.
- Oversee content calendars and storytelling initiatives across platforms (social media, OTT, PR, and owned channels).
Sponsorship & Commercial Support
- Support business development and partnerships through brand decks, campaign recaps, and marketing-led activations.
- Co-create value with sponsors through co-branded content, digital exposure, and experiential IP integrations.
Events & IP Marketing
- Drive consumer marketing for existing and new sports IPsfan acquisition, ticketing campaigns, grassroots outreach.
- Liaise with event production, digital, and PR teams to ensure consistent narrative across touchpoints.
Digital & Performance Marketing
- Supervise paid campaigns (Meta, Google, influencer collaborations), and optimize them for reach, engagement, and conversions.
- Track analytics and prepare performance reports for campaigns and platforms.
Ideal Candidate:
- 10+ years of experience in sports, entertainment, or youth-focused brands.
- Proven track record in brand building, fan marketing, or sports events/IP campaigns and P&L ownership.
- Strong grasp of digital marketing, social media trends, and content-led storytelling.
- Excellent project management, agency coordination, and communication skills.
- A natural collaborator with a passion for Indian and global sports.
