Our client is a leading name in the luxury retail space, offering premium and artisanal food products across exclusive stores and select online platforms. With a focus on quality, experience, and storytelling, the brand aims to redefine how consumers engage with fine foods in India.
Role Overview
We are seeking a dynamic and creative Head of Marketing to lead brand strategy, consumer engagement, and retail marketing initiatives across all touchpoints. The ideal candidate will bring a blend of luxury brand sensibility, data-driven thinking, and a deep appreciation for food and lifestyle.
Key Responsibilities
Brand & Communication:
- Define and execute the brand positioning, tone, and visual identity across all channels.
- Lead brand storytelling, content creation, and campaign development to build aspiration and trust.
- Drive collaborations with chefs, influencers, and premium lifestyle brands.
Retail Marketing:
- Develop and execute in-store marketing, visual merchandising, and consumer experience strategies.
- Plan store launches, seasonal campaigns, and loyalty programs to drive footfall and repeat purchase.
- Partner with retail operations to ensure consistent brand experience across all stores.
Digital & Performance Marketing:
- Oversee the brand's online presence, including website, social media, and e-commerce platforms.
- Drive digital campaigns, SEO, CRM, and analytics to build awareness and conversion.
- Manage relationships with digital agencies and creative partners.
Consumer Insights & Strategy:
- Understand evolving consumer behavior in the luxury and gourmet food segment.
- Use data and insights to shape product positioning, pricing, and promotional strategies.
Leadership & Team Management:
- Lead and mentor a marketing team across brand, digital, and retail verticals.
- Work closely with founders and category heads to align marketing with business goals.
Desired Profile
- 1015 years of experience in marketing for luxury retail, gourmet, lifestyle, or premium FMCG brands.
- Proven track record of building aspirational brands and driving customer engagement.
- Strong understanding of digital, retail, and experiential marketing.
- Creative thinker with commercial acumen and a passion for food and design.
- Excellent communication, leadership, and stakeholder management skills.
