Head of Marketing

Role Overview

We are seeking a hands-on Marketing Head who can lead and execute high-impact marketing initiatives to increase store footfall, product promotion, customer retention, and business growth. This role requires a mix of on-ground marketing execution, ATL/BTL activities, and digital marketing leadership

The ideal candidate will come from a fast-paced F&B/growth brand environment, have experience of scaling a 0-to-1 journey for brand building, and is someone who understands consumer marketing deeply — from ideation to planning to on-ground execution.

Key Responsibilities

On-Ground & Offline Marketing (Primary Focus)

• Plan and execute local store-level marketing to drive footfall & sampling
• Lead BTL initiatives: food festivals, kiosks, tasting programmes, mall activations, campus tie-ups, community engagement, corporate sampling drives
• Manage ATL campaigns — print, radio, outdoor, retail branding, regional media partnerships
• Build and execute new store launch plans & expansion marketing playbook
• Drive performance by analysing regional demand patterns & customer insights

Digital & Influencer Marketing

• Oversee organic content and storytelling on digital platforms
• Manage influencers & food content creators for ROI-driven partnerships
• Coordinate with digital partners for basic performance campaigns
• Ensure unified consumer communication across all touchpoints

Leadership & Execution

• Work closely with founders & leadership to align business & marketing goals
• Lead external creative, activation & digital partners/agencies
• Manage budgets, measure marketing ROI & optimize spends
• Build and mentor a small marketing team as the brand scales

Profile Requirements

• Minimum 7+ years of experience in F&B / QSR / ice-cream/café chains/consumer experience-driven brands
• Strong background in offline activation & ground-level marketing
• Understanding of digital marketing fundamentals (organic, social, influencers)
• Data-driven, execution-focused & creative problem-solver
• Ability to work in a fast-moving, entrepreneurial environment