Head of Marketing

Head of Marketing (Brand, Creative & Campaigns)

Work Experience: 8 - 12 years

Location: New Delhi

Role Overview

Fraganote is building a modern, accessible luxury fragrance brand.

We are looking for a Marketing Head who can build desire through design, storytelling, and

campaigns — someone who can transform the brand into a distinct, aspirational, and highly

recognizable brand world.

This is a creative-first leadership role. You will define how Fraganote looks, feels, and shows up

across every touchpoint.

Brand Identity & Design Language

Define and evolve visual identity and brand codes. Ensure consistency and premium output across all touchpoints.

Campaign Strategy & Execution

Lead high-impact campaigns. Shift from always-on posting to campaign-led storytelling.

Content Direction & Creative Control

Replace random UGC with curated, brand-led content. Build a signature content style.

Storytelling & Narrative Development

Craft strong narratives around mood, identity, and aspiration.

Social Media as a Brand Platform

Build a cohesive, high-recall social presence focused on aspiration.

Creative Production & Art Direction

Lead shoots and creative production with premium quality output.

Retention (Content-Led Approach)

Build editorial-style communication across email and WhatsApp.

Collaboration with Growth Team

Ensure brand consistency across performance channels.

Team Leadership

Lead creative teams and maintain high standards of taste and execution.

What Success Looks Like

Distinct brand identity, strong recall, premium perception, and aspirational positioning.

Who You Are

6–12 years experience in brand/creative roles. Strong sense of design, storytelling, and luxury

positioning.

Non-Negotiables

Quality over volume. Consistency and restraint. Strong brand judgment.

Important Note

This is not a performance marketing role. Focus is on building an aspirational brand.