Job Title
Head of Marketing (DTC / E-commerce Pet Care)
Market:United States
Location:Remote (India)
Working Hours:6:00 PM 3:00 AM IST (California-aligned)
Role Overview
This isnota traditional marketing role.
This role ownsrevenue, growth, and profitabilityfor a US-based DTC pet care brand.
You will operate like abusiness owner, not a campaign manager.
You are responsible for:
- Driving online sales
- Increasing repeat purchases
- Scaling growth profitably
If your mindset is limited to running ads, posting content, or executing instructions, this role isnotfor you.
Core Ownership Areas1. Revenue & Growth Ownership
- Own end-to-end online revenue generated via the website
- Be accountable for monthly and annual revenue targets
- Make growth decisions with a strong focus on profitability, not vanity metrics
- Continuously identify levers to scale revenue efficiently
2. Performance Marketing (Paid Acquisition)
- Own and optimize paid channels: Meta (Facebook & Instagram), Google
- Control and allocate ad budgets with strict ROI discipline
- Scale winning campaigns and aggressively cut underperforming spend
- Collaborate with creatives while staying performance-first
- Track CAC, ROAS, and contribution margin closely
3. Shopify Store & Conversion Performance
- Own the performance of the Shopify store
- Improve conversion rate across the entire funnel
- Optimize:
- Product pages
- Pricing & offers
- Bundles
- Checkout flow
- Mobile experience
- Diagnose and fix friction points that reduce sales
4. Email Marketing & Retention (Revenue-Focused)
- Own email as arevenue and retention channel
- Plan and execute campaigns for:
- Promotions
- Repeat purchases
- Lifecycle flows
- Improve repeat purchase rate and customer lifetime value (LTV)
5. Brand Messaging & Trust
- Own messaging across ads, website, and email
- Ensure brand communication builds trust and drives conversions
- Maintain consistency in tone, positioning, and value proposition
- Translate customer insights into compelling messaging
6. Conversion Rate Optimization (CRO)
- Continuously improve website conversion rate
- Test:
- Offers
- Pricing
- Messaging
- Page layouts
- User journeys
- Increase revenuewithout relying only on higher ad spend
7. Full Customer Journey Ownership
You own theentire funnel, including:
- Traffic acquisition
- First purchase conversion
- Repeat purchases and retention
- Long-term customer value
No handoffs. No silos.
8. Business & Profitability Metrics
You will actively improve:
- Average Order Value (AOV)
- Customer Lifetime Value (LTV)
- Repeat purchase rate
- Contribution margin
- Marketing efficiency and cost control
Decisions must bedata-driven, not opinion-driven.
What We're Looking ForMust Have
- Proven experience inDTC / E-commerce growth
- Hands-on ownership of:
- Paid advertising
- Email marketing
- Shopify or similar platforms
- Direct responsibility forsales or revenue outcomes
- Strong analytical and problem-solving skills
- High ownership, independence, and accountability
Nice to Have
- Experience working with US-based DTC brands
- Experience with subscription or repeat-purchase models
- Experience managing agencies or small internal teams
What This Role Is NOT
- Not limited to content or social media
- Not just branding or awareness
- Not a support function for sales
- This role owns outcomes
