Job Description: Head of Marketing
Location: London (UK), New York (USA), or Pune (India) Reports To: Field CTO - London Team Size: 45 Direct Reports (Global)
About Data Dynamics
Data Dynamics is a high-growth software company helping organisations maximise the value of their data. With 80+ employees, we have established a strong product-market fit and are now entering a pivotal phase of global expansion. We are looking for a high-energy leader to take the reins of our marketing function, build a machine from the ground up, and drive tangible business growth.
The Role
We are seeking a Head of Marketing who is part strategist, part creative, and revenue-focused. You will not be inheriting a business as usual playbook; you will be writing it.
You will lead a global team of 45 marketers across different time zones. Your primary directive is to bridge the gap between marketing and sales, utilising modern technology and high-touch events to generate leads and drive business development. This role requires a player-coach mentalityyou must be able to set the high-level strategy and execute the tactical work alongside your team.
Key Responsibilities
1. Strategy & Planning
- Build from Scratch: specific comprehensive global marketing plan that aligns with our revenue goals.
- Budget Management: Own and optimise the marketing budget, ensuring high ROI across all spend.
- Brand Positioning: Refine the Data Dynamics value proposition to cut through the noise in the competitive software landscape.
2. Demand Generation & Business Development
- Pipeline Growth: Take ownership of lead generation targets. You are responsible for feeding the sales team with high-quality, actionable leads (MQLs and SQLs).
- ABM (Account-Based Marketing): Execute targeted campaigns to penetrate key enterprise accounts.
- Tech Stack Utilisation: Leverage modern Marketing Tech tools (CRM, Automation, Analytics) to track attribution and optimise the funnel.
3. Events & Experiential Marketing
- High-Touch Events: Plan and execute a calendar of physical events, including intimate executive dinners, industry roundtables, and trade shows.
- Networking: Act as a face of the company at major industry conferences, supporting the BD team in opening doors.
4. Global Team Leadership
- Manage & Mentor: Lead a distributed team of 45 specialists (Content, Digital, Events) located in the UK, US, Middle East, India.
- Cross-Cultural Coordination: Ensure brand consistency while adapting messaging for local nuances in our key global markets.
Requirements
- Experience: 10+ years in B2B Software/SaaS marketing, with at least 3 years in a leadership role. Experience taking a company from $10m to $50m+ is highly desirable.
- Global DNA: Proven experience working with and managing global teams across different time zones and cultures.
- Commercial Mindset: You view marketing through the lens of Business Development. You understand quotas, pipelines, and revenue attribution.
- Event Expertise: Hands-on experience setting up and running successful ROI-driven events, specifically C-level dinners and networking functions.
- Tech Savvy: Deep knowledge of current digital channels (LinkedIn, Search Engine Optimisation/Search Engine Marketing, Email) and the ability to exploit new technologies/tools, including AI, to gain a competitive edge.
- Energy & Attitude: High energy, resilient, and adaptable. You are a self-starter who doesn't wait for permission to execute great ideas.
Why Join Data Dynamics
- Impact: The opportunity to build a marketing function from the ground up without red tape.
- Scale: Join a stable, revenue-generating company that is ready to scale up aggressively.
- Global Footprint: Work from one of our key hubs in London, New York, or Pune with international travel opportunities.
- Culture: A fast-paced environment that values data, innovation, and results.
