Role
Head of Marketing
Company
Ctruh
Location:
Bengaluru
The Role
Were seeking a Head of Marketing who blends performance marketing expertise with strong creative storytelling. Youll build Ctruhs marketing engine from the ground up - owning strategy, execution, brand, pipeline generation, and team building. From ABM execution to SEO strategy, Google Ads optimization to narrative development, this is a high-impact leadership role demanding both analytical precision and creative excellence.
This is a hands-on role initially - writing copy, running ads, crafting landing pages, developing content - before scaling into a multi-person marketing team.
What Youll Own
- Marketing Strategy & Leadership
Develop and execute Ctruhs end-to-end B2B marketing strategy aligned with revenue goals
Own full-funnel marketing planning, budgeting, and ROI
Define positioning, messaging, and segmentation frameworks
Build and scale the marketing team (starting solo, growing to 58)
Establish Ctruh as a category leader in immersive commerce
Report performance analytics, pipeline contribution, and attribution to leadership
- Demand Generation & Lead Gen
Build a multi-channel demand generation engine that consistently produces qualified pipeline
Execute campaigns across paid, organic, content, email, field marketing, and events
Own MQL, SQL, and pipeline targets with clear attribution
Drive lead scoring, nurturing, and conversion optimization
Partner with sales on alignment, handoff, and feedback loops
Deploy drip sequences, retargeting, and lifecycle automation
- Account-Based Marketing (ABM)
Build and manage ABM programs targeting enterprise accounts
Develop personalized multi-touch campaigns for high-value targets
Create account-specific assets, landing pages, and content
Implement ABM tools (6sense, Demandbase, Terminus, etc.)
Measure ABM engagement, conversion, and deal acceleration
- Paid Acquisition & Performance Marketing
Own Google Ads end-to-end: Search, Display, YouTube
Manage LinkedIn, Meta, and other B2B ad platforms
Run experiments across creatives, landing pages, and audiences
Optimize CAC, CPL, CPA, ROAS
Scale winning campaigns strategically
Build comprehensive SEO strategy across technical, on-page, and off-page
Conduct persona-driven keyword research and content planning
Improve site architecture, page speed, and technical SEO
Develop strategy for AI-powered search discoverability across ChatGPT, Claude, Perplexity, etc.
Build backlink and digital PR initiatives
Track keyword rankings, organic traffic, and intent-driven conversions
- Content Marketing & Thought Leadership
Develop content strategy across blogs, whitepapers, videos, webinars, and reports
Create narratives around XR, immersive commerce, and product value
Produce high-quality content yourself and manage agencies when needed
Build product marketing assets (case studies, ROI models, feature explainers)
Define and execute content distribution across owned/earned/paid channels
Build Ctruhs brand identity, tone of voice, and visual language
Develop compelling messaging frameworks and differentiated positioning
Create and manage marketing assets: website, collateral, decks, social content
Oversee creative production with internal designers or agencies
Maintain brand consistency across all touchpoints
- Website & Conversion Optimization
Own website UX, content, and conversion strategy
Build high-converting landing pages for campaigns and product lines
Conduct A/B testing on CTAs, layouts, messaging, and flows
Integrate analytics, heatmaps, and behavioral insights
Deliver interactive demos, product tours, and conversion-oriented experiences
Execute events strategy across webinars, workshops, conferences, and trade shows
Manage Ctruhs presence at global events (NRF, Shoptalk, major retail/e-commerce events)
Plan booths, talks, demos, and community engagement
Develop post-event nurture campaigns
Build user meetups and community-driven programs
- Marketing Operations & Technology
Implement and manage CRM, automation, analytics, and ABM tools
Build dashboards for unified visibility across channels
Lead routing, scoring, attribution modeling
Maintain data hygiene and segmentation
Create scalable, repeatable workflows and systems
- Public Relations & Communications
Build PR strategy and own media relationships
Secure press coverage, features, and analyst mentions
Draft press releases for product launches, funding, partnerships
Manage crisis communication and reputation management
Drive earned media for SEO and AI search visibility
Marketing Channels Youll Lead:
Google Ads, LinkedIn Ads, Meta Ads, programmatic, sponsored content
SEO, AI search optimization, content, social, PR, communities
Email automation, ABM campaigns, webinars, sales enablement
What Were Looking For
710+ years in B2B marketing with 35 years in leadership
Proven ability to build lead-gen systems from scratch
Deep ABM expertise
Hands-on mastery of Google Ads & LinkedIn Ads
Strong SEO knowledge including AI search optimization
Experience with HubSpot/Marketo/Pardot
Strong copywriting, content, and messaging ability
Highly analytical, data-driven mindset
Experience building and scaling marketing teams
Comfortable in fast-paced early-stage environments
SaaS or e-commerce tech marketing experience
Background in AI, 3D, AR/VR, or immersive tech
Experience marketing to retail and D2C brands
PLG or developer marketing experience
Ability to design basic creative assets
Video production/editing skills
Experience at high-growth startups
Strong personal brand or thought leadership
Key Metrics Youll Own
MQLs, SQLs, and pipeline contribution
Marketing-sourced & influenced revenue
CAC, CPL, CPA, CAC payback
Organic traffic & search rankings
Conversion rates across the funnel
AI search discoverability & citations
Campaign ROI and channel attribution
Website traffic, engagement, and conversions
Technical Stack Youll Use
CRM & Automation: HubSpot, Salesforce, Marketo
Analytics: GA4, Mixpanel, Amplitude
Advertising: Google Ads, LinkedIn Campaign Manager, Meta Ads
SEO: SEMrush, Ahrefs, Clearscope, Surfer
ABM: 6sense, Demandbase, Terminus, RollWorks
Content: Webflow, WordPress, Notion
Design: Figma, Canva
Social: Buffer, Hootsuite
Events: Zoom, Hopin
AI Tools: ChatGPT, Claude, and others
Why Ctruh
Build marketing from the ground up with full autonomy
Shape the narrative for an emerging category - immersive commerce
Balance creativity with performance-driven execution
Market a high-ROI product with strong customer demand
Work directly with the founder on strategy & positioning
High ownership, fast growth, and startup energy
Opportunity to lead marketing for a breakthrough tech company
Location & Work Culture:
Bengaluru
6 days a week, (5 days-in-office, Saturdays WFH)
High-ownership, creative + analytical culture
Build your own marketing team and systems
Access to full marketing budget and resources
Compensation
Competitive salary
Significant ESOPs (4-year vesting)
Performance bonuses tied to pipeline & marketing metrics
Tools, tech, and marketing budget support
The Ideal Candidate
Youre a full-stack B2B marketer who can generate pipelines with precision. Youve built demand-gen engines, run high-performing Google Ads campaigns, executed ABM programs that closed enterprise deals, and built SEO strategies that scaled organic traffic.
Youre creative and analytical. You can write clean, compelling copy - but you also love dashboards, conversion rates, and attribution models. You blend narrative-building with rigorous execution.
Youre AI-literate and understand the shift from traditional SEO to AI-first discoverability. You think deeply about how to make a brand surface in ChatGPT, Claude, and conversational search tools.
Youre hands-on today but capable of scaling a full marketing function tomorrow. You love building systems, processes, teams, and narratives from scratch.
You understand the enterprise buying journey and know how to nurture accounts across long sales cycles.
Above all, youre a builder, storyteller, and growth driver - ready to position Ctruh as the global leader in immersive commerce.
To Apply
Please include:
Resume/CV highlighting B2B marketing experience and results
Portfolio or campaign examples with measurable outcomes
Key metrics: MQLs, pipeline influenced, SEO improvements, ROI
Brief plan for your first 90 days at Ctruh
Links to content, campaigns, or your personal brand
Relevant certifications (Google Ads, HubSpot, etc.)
