Head of Marketing (Creative agency)

A Creative agency is hiring for the profile of Head of Marketing.

Location: Mumbai

Experience: 8+ years

Position Overview

The Head of Marketing will be responsible for developing and executing comprehensive

marketing communication strategies for brands in India as well as overseas, managing brand

visibility, fostering stakeholder relationships, and leading a high performing team. This role

demands a strategic thinker with a proven track record in marketing and communication, strong

leadership qualities, and the ability to drive revenue growth.

Key Responsibilities:

Strategic Planning and Implementation:

● Develop and execute comprehensive marketing communication strategies in line with company goals and each client's needs to generate revenue.

● Analyze market trends and consumer behavior to devise strategies for expanding the client base and increasing market share.

● Conduct market research to identify trends, opportunities, and competitive landscape for informed decision-making.

● Identify opportunities for growth and implement plans to scale the business effectively

● Collaborate with cross-functional teams to ensure cohesive and integrated marketing efforts.

● Enhance brand visibility and reputation through effective marketing campaigns and initiatives.

● Secure defined number of collaborations per month as per KRAs for each client to amplify brand presence.

● Foster strong relationships with internal and external stakeholders to support business objectives.

● Monitor and manage all content rolled out of the company, ensuring 0% errors.

● Maintain high standards of quality and consistency across all marketing materials.

Team Management:

● Lead, mentor, retain and inspire the marketing communications team to achieve their full potential.

● Recruit, train, and develop team members, fostering a culture of excellence and innovation.

● Build, manage, and develop a high-performing marketing team.

● Set clear goals and expectations, provide regular feedback, and recognize and reward team achievements.

● Monitor and analyze key performance indicators (KPIs) to drive continuous improvement and ROI.

● Use data-driven insights to optimize marketing strategies and achieve business goals.

Client Management and Retention:

● Implement strategies to ensure high levels of client satisfaction and retention.

● Conduct regular reviews and assessments to understand client needs and address any issues promptly.

● Develop and maintain long-term relationships with clients, focusing on building loyalty and repeat business.

● Leverage opportunities to deepen engagement with existing clients through tailored marketing efforts.

Collaboration and Revenue Generation:

● Coordinate and manage collaborations with clients and high-profile celebrities to enhance brand reach and reputation.

● Develop and maintain strong relationships with influencers, celebrities, and other key partners.

● Drive revenue growth through strategic marketing initiatives and partnerships.

● Develop and implement marketing campaigns and promotions designed to attract new clients and retain existing ones.

Personality Traits:

● Possess strong leadership qualities, excellent communication skills, creativity, and strategic thinking.

● Demonstrate resilience, adaptability, and a results-oriented mindset.

● Exhibit a passion for marketing and a commitment to continuous learning and improvement.

Desired Qualifications:

● Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.

● Proven experience in a senior marketing role within a PR or MarComm agency.

● Strong knowledge of marketing principles, strategies, and best practices.

● Excellent analytical, organizational, and project management skills.

● Ability to lead and inspire a team, fostering a collaborative and innovative work environment.

● Exceptional communication and interpersonal skills, with the ability to build and maintain

relationships with clients and stakeholders.