Head of Marketing

Job Title: Head of Marketing

Location: Sonipat, Haryana / Hybrid

Employment Type: Full-time

Salary Range: 60,000 90,000 per month (based on experience)

Company Website: www.clumsybumsy.com

About Us

At Clumsy Bumsy, we're a fast-growing pet food brand on a mission to make healthy, fresh meals every cat craves. We're not your typical corporate setup our world is equal parts chaos, creativity, and care. Every campaign we run and every story we tell comes from our belief that pets deserve food made with love and honesty.

We're looking for a Head of Marketing who can take full ownership of the brand from shaping our voice to scaling our reach while leading the marketing team with clarity, creativity, and accountability.

Key Responsibilities

Own and lead the end-to-end marketing function, from brand strategy to campaign execution across all channels (digital, offline, community, and retail).

Define and drive the overall marketing strategy in alignment with business goals awareness, acquisition, and retention.

Plan and manage monthly and quarterly marketing calendars, ensuring timely rollouts of campaigns, product launches, and collaborations.

Oversee content, design, and digital marketing teams to maintain consistent brand voice and storytelling across all platforms.

Lead performance marketing (Meta, Google, influencer, email, etc.) track ROI, analyze data, and optimize campaigns for growth.

Build strong community engagement through creative campaigns, partnerships, and on-ground events that resonate with pet parents.

Collaborate closely with the sales and product teams to align messaging, promotions, and launch plans.

Develop and maintain marketing budgets, monitor spends, and ensure cost efficiency while maximizing impact.

Recruit, train, and mentor the marketing team to build a high-performance, creative, and data-driven culture.

Stay updated with industry trends, competitor activities, and pet parent insights to continuously evolve brand strategy.

Key Requirements

Bachelor's or Master's degree in Marketing, Communication, or Business Management.

58 years of experience in marketing, with at least 3 years in a leadership role preferably in a D2C, FMCG, or pet care brand.

Proven track record in building and scaling digital-first brands through creative storytelling and performance-driven strategies.

Strong understanding of brand positioning, consumer psychology, and digital ecosystems (Meta Ads, Google Ads, CRM, SEO, Influencers).

Excellent communication, leadership, and analytical skills with the ability to translate vision into actionable plans.

Hands-on, creative thinker who thrives in fast-paced environments and isn't afraid to experiment.

A genuine love for pets (and ideally, cats!) is a big plus.