We Are Hiring | Performance Media Group Head | Gurgaon
We are seeking a strategic and results-driven experts Performance Media to lead our digital performance function in Gurgaon. This role entails end-to-end client campaign ownershipfrom strategy to executionensuring high-impact, data-driven outcomes for clients.
Experience: 3-5 years
Key Responsibilities:
- Interpret and align with clients overall media objectives, mapping the impact of digital touchpoints across Search, Social, Affiliate, and Programmatic channels
- Develop comprehensive campaign strategies based on client briefs and budget limitations.
- Create and oversee integrated execution plans, with optimal allocation across search, social, programmatic, etc.
- Monitor campaign deployment, provide ongoing performance reviews, and implement optimizations.
- Deliver regular reportingincluding dashboards, performance data, and insightsto clients.
- Conduct milestone and post-campaign review meetings, sharing findings and identifying new opportunities.
- Assist in refining internal processes, formats, and checklists to enhance delivery quality.
- Build and maintain strong relationships with clients, media partners, and vendors.
Qualifications & Experience:
- Bachelor's degree; MBA/PG Diploma in Business Management preferred.
- 3-5 years experience in performance media, digital media planning, or performance marketing .
- Demonstrable expertise across Google Ads, Google Analytics, DV360, Meta Ads,Amazon, Flipkart and affiliate/programmatic technologies
- Strong analytical, strategic, and problem-solving skills.
- Excellent written and verbal communication and presentation abilities.
- Proven experience managing clients and mentoring smaller teams.
- Comfortable working in crossfunctional environments.
Skills & Tools:
- Proficient in media planning, optimization, and campaign analytics.
- Familiarity with keyword planner, reach planner, performance planner, and audience insights tools.
- Certifications in Google Ads, Facebook Blueprint, DV360, etc., preferred.
- Detail-oriented and process-driven.
- Up-to-date with industry trends and emerging digital technologies
