Head of Marketing

6 days working

Key Responsibilities

• Strategic Planning and Execution: Develop and implement comprehensive marketing strategies aligned with organizational goals, including digital, social media, email, events, and traditional media campaigns myjobmag.com+1.
• Team Leadership: Lead, mentor, and manage the marketing team, providing guidance, professional development, and performance oversight myjobmag.com+1.
• Brand Management: Champion the brand, ensuring consistent messaging, positioning, and visibility across all markets and channels www.foundit.in+1.
• Market Research and Analysis: Conduct market research, competitive analysis, and customer segmentation to identify trends, opportunities, and target audiences www.foundit.in+1.
• Campaign Management: Oversee the creation and execution of marketing campaigns, promotional events, trade fairs, and lead generation initiatives www.foundit.in+1.
• Collaboration: Work closely with sales, product development, and customer service teams to align marketing activities with business strategies myjobmag.com.
• Budget and Resource Management: Manage marketing budgets, allocate resources efficiently, and oversee vendor relationships myjobmag.com+1.
• Performance Measurement: Track and analyze marketing metrics such as ROI, leads, conversions, and customer acquisition costs to optimize campaigns myjobmag.com.
• Public Representation: Represent the organization at industry events, panels, and media engagements to enhance brand reputation Velvet Jobs.

Qualifications and Skills

• Education: Bachelor's degree in Marketing, Business Administration, or related field; MBA or advanced degree preferred