Head of Marketing

What we live for:

At Ashiana, we enable people to live a better life. The 19000 + homes we have built reminds us of our responsibility towards our customers, investors, vendors, and the society. Every day, we strive to deliver our homes on time, live up to the expectations we set and continue to care for our residents and projects long after we have handed them over.

Over the last 45 years, we are driven by bringing a smile of satisfaction to our residents in Jaipur, Gurugram, Pune, Jodhpur, Jamshedpur, Chennai, Bhiwadi, etc. While we have received many a recognition, including Forbes Best under a Billion, Most Caring Brand to the No. 1 Senior Living Developer in the country, what we cherish most is when we go the extra mile to deliver happiness and comfort to our residents.

Job Title: HOD Marketing

Designation: AGM/DGM

Location: Delhi

Reporting: Joint Managing Director

How can you make an impact

• The core purpose is to create, sustain and improve the brand value of Ashiana Housing across platforms.
• Lead and manage PR, social, digital media and vendor management.
• Work on category building & enhancing awareness for new location (s)/project via customized outreach programs.
• Will be accountable for budget, lead generation, website management, organic reach and other programs (Smiles, Supermoms etc).
• Shall be responsible for hiring, coaching & building a team and lead people with purpose,
• Will be accountable for getting qualified leads which would improve SV conversion while optimising spends.
• Work on brand building (LinkedIn) to get right candidates for hiring mandates.

What are we looking for

• A relevant work experience of minimum 12 yrs + with Excellent leadership, communication, and stakeholder management abilities.
• Strong command over organic reach, digital marketing (SEO, PPC, Google Ads,) and social media strategies.
• Ability to analyze data, adapt strategies, and drive long-term brand growth in a competitive landscape.
• Constantly seek to learn and find ways to keep yourself updated,
• Believe in excellence and taking action quickly,
• Skill in managing marketing budgets, tracking lead generation metrics, and ensuring cost-effective campaigns