Future Varsity is a dynamic, multidisciplinary higher education institution shaping career-focused talent for over 25 years. With programs across Event Management, Sports Management, Interior Design, Nutrition, Finance, Marketing, Entrepreneurship, and more, we blend academic excellence with real-world industry exposure. As a fast-growing education group, we are expanding our brand presence, digital capabilities, and student outreach. We're now looking for a tech-savvy Head of Marketing & Technology to lead our next phase of growth and digital transformation. You will lead people, strategy, digital growth, and brand excellence to scale our institutional presence with innovation.
Key responsibilities :Group-Level Marketing LeadershipBuild and execute the unified marketing strategy for all businessesOwn the group's marketing and technology strategy with full accountability for execution, performance metrics, and results.
- Lead brand visibility initiatives including digital marketing, OOH campaigns, transit media, and public relations.
Strategic Leadership
- Define the long-term marketing & growth roadmap
- Align marketing, digital, and technology initiatives with organizational goals
- Translate institutional objectives into actionable marketing + tech strategies
- Lead competitive analysis, market insights, and growth opportunity identification
- Build annual and quarterly strategies for branding, digital, PR, outdoor visibility and student acquisition
Lead a Multi-Role Marketing Team
Guide the team on priorities, processes, KPIs, creativity, and execution discipline.
You will directly manage and mentor people across:
- Digital & Performance Marketing
- Branding & Creative
- PR & Communications
- Content & Social Media
- SEO/SEM
- CRM & Automation
- Website/Tech & Analytics
Performance & Digital Growth
- Design growth strategies that balance acquisition efficiency with brand building.
- Improve full-funnel conversions
- Implement data-backed optimization to reduce CAC and improve lead quality.
Brand & PR Leadership
- Strengthen institutional brand across regions and campuses.
- Lead PR, press, rankings, awards, media relations, and thought leadership.
- Ensure unified messaging across all marketing touchpoints.
- Plan and execute outdoor branding initiatives including billboards, hoardings, campus-front branding, transit ads, and regional OOH networks
- Marketing Technology (MarTech) & Automation
- Manage CRM, automation tools, lead management platforms, and analytics.
- Implement dashboards for visibility into leads, revenue impact & performance.
Digital Experience & Infrastructure
- Oversee multi-campus, multi-program websites and microsites.
- Improve UX, SEO, CRO, and digital journeys for diverse student personas.
- Cross-Campus Collaboration
- Work with Admissions, Academics, Operations, Campus Co-ordinators, and Leadership.
- Support program launches, events, partnerships, and outreach initiatives.
What You Bring
- 1015 years of experience
- Proven experience leading multi-role marketing teams.
- Deep understanding of CRM, automation, analytics, and digital funnels.
- Strong leadership, communication, strategic thinking & people management skills.
- Ability to operate in fast-paced, multi-location environments.
