Head of Marketing

Roles and Responsibilities:

Brand and Positioning

• Own alt.f's brand positioning, messaging and identity, and keep them consistent across every city, centre and channel.
• Conceive and run integrated brand campaigns (digital, OOH, PR, events and community) that build awareness and preference nationally.
• Track brand health (branded search, share of voice, social reach, recall) and report it alongside performance numbers.

New City Launches

• Plan and run go-to-market for Bengaluru, Maharashtra and Chennai: pre-launch demand building, launch campaigns, local partnerships, broker networks and ramp-up to target occupancy.
• Build a repeatable city-launch playbook that can be used for every future market.

Performance Marketing and Demand Generation

• Own full-funnel paid media across Google, Meta, LinkedIn and programmatic, and allocate budget by city, centre and product.
• Own pipeline targets jointly with sales: qualified leads, cost per lead, CAC, cost per seat closed and marketing-sourced revenue.
• Run account-based marketing with sales for enterprise and mid-market clients (managed offices, large seat requirements).
• Build and grow the channel partner and broker program (IPCs, brokers, aggregators) as a dependable lead source.

Marketing Technology, AI and Automation

• Own the marketing tech stack: website, CRM, marketing automation, analytics and attribution, with clean tracking from first touch to closed deal.
• Set up lead capture, scoring, nurturing and routing across email, WhatsApp and chat so that no enquiry is lost or handled late.
• Use AI tools across content production, creative testing, SEO and AI-search visibility, campaign optimisation and reporting, and build these ways of working into the team.

Content, Digital, PR and Community

• Lead the website, SEO (including visibility in AI search and answer engines), social media and content marketing.
• Run PR and media relations, and build founder and leadership visibility as voices on flexible workspaces and the startup ecosystem.
• Drive events and community programs across centres that support both brand building and member retention.

Team, Budget and Reporting

• Build and lead the in-house marketing team and agencies, set clear KRAs, and grow the team as new cities are added.
• Own the annual marketing plan and budget, and report ROI to the founders every month.