This role is for a globally oriented, design-forward higher education institution with a strong legacy in education. Its undergraduate programmes span Data Science, Digital Business, Liberal Arts, Communication Design, and Law, built on an interdisciplinary, research-driven curriculum aligned with NEP 2020.
Key Responsibilities
Admissions Funnel
- Own and drive the end-to-end admissions pipeline, from awareness and engagement to applications and final enrolments, ensuring strong conversion across each stage
- Track, analyse, and optimise key conversion metrics such as lead quality, CAC, yield ratios, and cohort composition to improve overall admissions effectiveness
- Build structured forecasting models and intake planning systems to enable data-driven decision-making and predictable admissions outcomes
School & Counsellor Engagement
- Develop and nurture strong relationships with school principals, counsellors, and key stakeholders across target markets to build a consistent and high-quality pipeline
- Design and execute targeted outreach strategies across IB, IGCSE, CBSE, ISC, and other boards, aligned with their unique decision-making dynamics
- Lead and manage school visits, open houses, and counsellor engagement initiatives to strengthen institutional visibility and trust
Brand & Narrative
- Develop and own a strong, globally relevant brand narrative that clearly communicates the institution's positioning, academic strengths, and unique value proposition
- Ensure consistent, high-quality messaging across all touchpoints including website, presentations, social media, events, and marketing collateral
- Translate complex academic offerings, interdisciplinary programmes, and outcomes into compelling, relatable stories for students and parents
Creative & Campaigns
- Lead end-to-end campaign development, ensuring differentiated and high-impact creative output that stands apart from conventional education marketing
- Manage external agencies, designers, and content partners, driving quality, consistency, and alignment with brand guidelines across all deliverables
- Tailor campaigns and messaging for different programmes and audience segments, ensuring relevance and effectiveness across channels
Performance Marketing
- Drive digital acquisition across paid media, SEO, social platforms, and content funnels to generate high-quality leads and maximise conversions
- Monitor performance through dashboards, analytics tools, and reporting systems, enabling continuous tracking and informed decision-making
- Continuously optimise campaigns using A/B testing, funnel diagnostics, and data insights to improve efficiency and ROI
Student Outreach
- Build authentic, student-centric content and social media strategies that resonate with the 16–21 age group while maintaining institutional credibility
- Leverage student stories, outcomes, and real experiences to create trust and engagement across digital and offline platforms
- Maintain a balance between aspiration and authenticity in all communication, ensuring relevance for both students and their parents
*min 10-15 years exp required for this role
