Head of Influencer Marketing

Job Title: Marketing Team Lead – Influencer & Creator Strategy

Location: South Delhi (On-site)

Experience: 3–6 years (with strong hands-on influencer marketing experience)

Role Overview

We're looking for a high-ownership Marketing Team Lead to drive end-to-end influencer marketing execution while leading a team of 5–12 members.

This role sits at the intersection of strategy, execution, and team leadership—ensuring campaigns are not just delivered, but delivered right, on time, and at scale.

You will be responsible for owning outcomes, not just overseeing tasks.

Key Responsibilities

1. Team Leadership & Output Management

Lead, manage, and mentor a team of 5–12 across influencer marketing functions

Drive daily execution discipline, speed, and quality of output

Ensure clear delegation, accountability, and ownership across all tasks

Identify gaps in performance and actively work towards improving team efficiency

Extract maximum potential from each team member through structured guidance and feedback

2. Campaign Execution & Delivery

Oversee end-to-end execution of influencer campaigns—from creator discovery to go-live

Ensure timelines are strictly adhered to across all campaigns

Maintain high standards of creator selection, scripting alignment, and final output quality

Ensure minimal back-and-forth by driving clarity at the briefing stage itself

Proactively flag and solve execution bottlenecks before they escalate

3. Client Management & Escalation Handling

Act as the primary point of contact for key clients on campaigns

Manage client expectations with clarity, confidence, and structured communication

Handle escalations with a solution-first approach, ensuring minimal disruption

Translate client requirements into clear internal actionables for the team

Ensure clients experience a seamless, stress-free execution process

4. Creator & Talent Relationship Management

Build and maintain strong relationships with creators, managers, and agencies

Drive efficient negotiations and closures aligned with campaign budgets

Ensure creators are well-briefed, aligned, and deliver as per expectations

Maintain a high standard of professionalism and clarity in all creator interactions

5. Systems, Processes & Accountability

Strengthen and streamline internal workflows, trackers, and reporting systems

Ensure all documentation (databases, trackers, updates) is accurate and real-time

Reduce dependency on reactive problem-solving by building proactive systems

Maintain strong oversight on all moving parts across campaigns

What We're Looking For

Strong experience in influencer marketing / creator-led campaigns

Proven ability to lead teams and manage multiple campaigns simultaneously

High ownership mindset with attention to detail and execution discipline

Excellent communication skills—both with clients and creators

Ability to stay calm under pressure and solve problems quickly

Strong understanding of campaign strategy, creator fit, and content direction

Apply at [Confidential Information]