We are seeking a Head of Growth Marketing to drive user growth, supply growth, and monetization for OLX India. This role will own the end-to-end growth funnel across key categories and cities, with a strong focus on scaling demand and supply in a two-sided marketplace. You will lead acquisition and retention performance marketing, SEO, experimentation, and growth initiatives to accelerate adoption, engagement, and revenue at scale.
What you will do:
- Own and execute the growth strategy across the full funnel: acquisition, activation, engagement, retention, and monetization for both buyers and sellers
- Lead large-scale performance marketing across Google, Meta, app install networks, affiliates, and other relevant channels
- Drive city-wise, category-wise, and cohort-based growth strategies aligned with marketplace dynamics
- Design and run structured growth experiments to improve funnel conversion, listing quality, user liquidity, and repeat usage
- Own growth KPIs including (CAC, LTV, supplydemand balance, liquidity metrics, and ROI) across channels
- Manage and optimize multi-million-dollar marketing budgets with a strong focus on efficiency and profitability
- Identify new acquisition channels, partnerships, and monetization opportunities relevant to the Indian market
- Build, lead, and mentor a high-performing growth marketing team, fostering a strong culture of data-driven decision-making and experimentation
What we are looking for:
- 10+ years of experience in growth, performance, or digital marketing roles.
- Strong experience in classifieds, marketplaces, e-commerce, or consumer internet platforms (India market experience preferred)
- Deep understanding of performance marketing channels, attribution, analytics, and experimentation frameworks
- Proven track record of scaling large user bases and managing growth at high volume and complexity
- Strong strategic thinking with the ability to execute hands-on in a fast-paced environment
- Excellent stakeholder management and cross-functional leadership skills
What we'll give you:
- Opportunity to work in an early-stage growing company
- The opportunity to shape the voice of OLX India for millions of users
- A data-driven environment where your ideas and results are valued
- We look forward to enthusiasm that is collaborative and infectious for our growth targets
At OLX India, we are committed to creating a diverse, inclusive, and authentic workplace. We strongly encourage people of all races, ethnicities, disabilities, ages, gender identities or expressions, sexual orientations, religions, backgrounds, and experiences to apply.
We embrace diversity and welcome applicants from all backgrounds. If you are as excited as us about this position and our company, we hope you join us! To learn more, take a look at our website.
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