About the Role: You will be the senior-most marketing leader in the company, with end-to-end ownership of marketing strategy, execution, and results. You will work directly with the founders and lead execution through internal team members and/or external specialists. This is not an advisory role you own the roadmap, the numbers, and the outcomes.
Key Responsibilities 1. Growth Strategy & Prioritisation
- Define the growth model: customer segments, offers, positioning, and channel roles
- Build and run a prioritised growth roadmap with a clear experimentation cadence
- Define core metrics and install tight feedback loops between marketing, ops, and revenue 2. Performance Marketing Leadership (Google-first today)
- Own paid acquisition strategy, structure, budgets, testing, and creative direction
- Diagnose and stabilise the driving lessons acquisition engine
- Protect and improve VORT profitability while fixing lessons performance
- Ensure spend is tied to business outcomes (profitability, payback periods, capacity constraints) 3. Funnel, Conversion & Lifecycle Ownership
- Improve end-to-end conversion (landing page booking retained customer)
- Strengthen lifecycle systems: email/SMS, reactivation, referrals, and reviews
- Tighten operational handoffs where bookings are manual (follow-up speed, scripts, SOPs, drop-off reduction) 4. Organic Growth + AEO / GEO
- Build an SEO system that scales from Adelaide to multi-city coverage
- Develop a content engine tied to rankings and conversion
- Implement AEO/GEO strategies: structured content, authoritative local pages, FAQs, and AI-search visibility for local services 5. Expansion Readiness
- Define what ready to expand means (unit economics, capacity, operational maturity)
- Build a repeatable city-launch framework
- Prepare the growth playbook for national rollout
Requirements
Key Deliverables
- Marketing Ownership Plan: diagnosis, constraints, priorities, and roadmap
- Growth Model & KPI System: funnel map, metric definitions, baselines, targets, dashboards
- Channel Playbooks: paid acquisition standards; funnel & follow-up SOPs; SEO + AEO/GEO plan
- Experiment Backlog: prioritised hypotheses with impact/effort scoring and owners
- Weekly Executive Reporting: insights, decisions, risks, and next actions
- Expansion Playbook: readiness checklist and city-launch template Qualifications and Experience
- Has led growth or marketing for an early-stage or small startup
- Comfortable as the sole or senior-most marketer with full ownership and accountability
- Strategy-driven but able to diagnose paid, funnel, and lifecycle issues hands-on
- Data-led decision-maker with strong communication skills
- Comfortable working directly with technical founders
- Experienced directing specialists and agencies (sets direction and standards; others execute)
- Experience in local services, booking-based businesses, or two-sided marketplaces
- Proven experience scaling from one city to multi-city operations
Benefits
Benefits:
- Flexibility in work hours and location, with a focus on managing energy rather than time
- Access to online learning platforms and a budget for professional development
- A collaborative, no-silos environment, encouraging learning and growth across teams
- A dynamic social culture with team lunches, social events, and opportunities for creative input
- Health insurance
- Leave Benefits
- Provident Fund
- Gratuity
