CTC Up To - CTC : Up To 50 LPA
Job Title: Head E-Commerce & Quick Commerce
Location: Noida, India
Department: Sales & Digital Growth
Reports To: Managing Director / CEO
About Priyagold
Priyagold is one of India's largest biscuit and confectionery brands with a legacy of entrepreneurial excellence and innovation. With a nationwide presence and strong distribution network, Priyagold is now on a mission to build its E-Commerce and Quick Commerce verticals from the ground up redefining how India experiences its favorite biscuits and snacks online.
Role Overview
This is not a conventional e-commerce role focused on managing existing listings or optimizing ad spends.
This is a business-building mandate to conceptualize, launch, and scale Priyagold's E-Commerce and Quick Commerce ecosystem from zero to leadership position.
The ideal candidate is a hands-on builder with an entrepreneurial mindset who has previously launched or scaled online businesses, preferably for a startup, D2C brand, or mid-sized company. The individual must be able to architect the full value chain from strategy and partnerships to operations, marketing, and team building.
Key Responsibilities1. Strategy & Business Building
- Define the E-Commerce & Quick Commerce roadmap for Priyagold from scratch vision, milestones, and revenue targets.
- Identify the right mix of platforms (Amazon, Blinkit, Instamart, Zepto, BigBasket, Flipkart, etc.) and channel strategy for maximum visibility and profitability.
- Build the business case, financial model, and execution blueprint for the new vertical.
- Create and own P&L accountability for the digital business.
2. Partnerships & Listings
- Leverage strong industry networks to onboard Priyagold across major E-Com and Q-Com platforms.
- Negotiate strategic partnerships, listings, and visibility placements.
- Build strong relationships with category managers, account teams, and logistics partners.
3. Supply Chain & Operations
- Design and operationalize the digital supply chain infrastructure warehousing, last-mile logistics, and fulfillment systems.
- Collaborate with internal SCM and manufacturing teams to ensure seamless order flow, demand forecasting, and inventory accuracy.
- Establish data-driven SOPs for order management, OTIF (On-Time In-Full), and return minimization.
4. Marketing & Growth
- Work with the marketing team to create a full-funnel digital strategy product visibility, influencer programs, and performance campaigns.
- Develop pricing, promotions, and assortment strategies specific to each platform.
- Use analytics to track CAC, retention, and repeat purchase trends to guide decision-making.
5. Team Leadership
- Build and lead a high-performing cross-functional E-Commerce team including operations, marketing, analytics, and performance management.
- Foster a startup-like culture of agility, ownership, and innovation.
- Coach and mentor team members for scale-up readiness.
Desired Candidate ProfileExperience
- 815 years of total experience with at least 45 years in E-Commerce/Quick Commerce leadership roles.
- Proven track record of building or scaling a digital business from the ground up not merely managing existing channels.
- Experience with FMCG / D2C / Food / Beverages categories preferred.
- Deep network across Amazon, Flipkart, Zepto, Blinkit, Instamart, BigBasket, and logistics partners.
Skills & Competencies
- Strong business acumen and analytical mindset.
- Expertise in digital sales, operations, and marketing integration.
- Entrepreneurial, resourceful, and results-driven.
- Ability to work in a fast-paced, unstructured environment.
- Excellent negotiation, communication, and leadership skills.
What We Offer
- Opportunity to build Priyagold's digital business from scratch and shape the future of one of India's most loved FMCG brands.
- Entrepreneurial freedom with direct access to the leadership team.
- Competitive compensation, performance-based incentives, and long-term growth potential.
Ideal Background
We are not looking for a traditional Key Account Manager from a large FMCG company.
We want a builder someone who has taken a brand from zero to scale in the online ecosystem, preferably in a startup, D2C, or growth-stage FMCG environment.
Would you like me to also create a shorter LinkedIn-friendly version (250300 words) and a longer internal version (with evaluation criteria and KPIs for hiring use)
- That way, you can use one for posting and one for the internal hiring process.
