About the Role
We are looking for a strategic and execution-driven Head of Digital Marketing to lead our global B2G/B2B digital marketing efforts in the defence and aerospace domain.
This role goes beyond traditional marketing you will directly influence deal pipelines, global brand positioning, and revenue growth across India and international defence markets.
What You'll Own
- Drive end-to-end digital strategy aligned with revenue, exports, and defence contracts
- Build Zen's thought leadership in combat simulation, counter-drone, and indigenous defence technologies
- Generate high-value leads for MoD contracts, FMS deals, and export markets
- Lead Account-Based Marketing (ABM) targeting defence procurement bodies and global OEMs
- Execute global event amplification (Aero India, Defexpo, I/ITSEC)
- Own digital infrastructure website, CRM (Zoho), marketing automation & geo-targeted campaigns
- Create data-driven dashboards on CAC, funnel conversion & ROI for leadership visibility
- Collaborate with BD, R&D & Sales to translate complex tech into compelling narratives
- Build and lead a high-impact digital team + agency ecosystem
What We're Looking For
- Proven track record of driving pipeline & revenue (not just engagement metrics)
- Strong hands-on expertise in ABM, LinkedIn Ads, Google SEM, Programmatic & Marketing Automation
- Experience in international markets (US, Europe, Middle East)
- Ability to simplify complex technical products into powerful storytelling
- Deep understanding of analytics (GA4, CRM dashboards, attribution models, SEO tools)
- Exposure to B2G / GovTech / Defence / Aerospace is highly preferred
Core Skill Stack
ABM Strategy | LinkedIn B2B/B2G Ads | Google SEM | SEO/Technical SEO | Zoho CRM | Marketing Automation | Video Marketing | Programmatic Ads | PR & Media | Analytics & Attribution
Why Join Us
- Work at the forefront of India's defence innovation ecosystem
- Direct exposure to global defence markets & strategic deals
- High visibility role with leadership and cross-functional impact
- Opportunity to shape the digital growth story of a publicly listed defence company
