Head of Digital Marketing

Company Description ParaFit India is a health-focused company that provides customized, nutritious, and delicious diet plans delivered directly to customers doorsteps. In a fast-paced world where maintaining a healthy diet can be challenging, ParaFit simplifies everyday eating with convenient, goal-oriented meal plans. Expert nutritionists design each plan to support a wide range of fitness and wellness objectives. The company promotes a collaborative, supportive approach to health, encouraging individuals to achieve their fitness goals together with professional guidance. ParaFit's mission is to make healthy eating accessible, enjoyable, and sustainable.

Role Description The Head of Digital Marketing at ParaFit India will lead the overall digital strategy to grow brand awareness, engagement, and customer acquisition. This is a full-time, on-site role based in New Delhi. Day-to-day responsibilities include planning and executing digital marketing campaigns across multiple channels, including social media, search, and email; overseeing content and creative direction; and optimizing performance through data-driven insights. The role will also involve managing lead generation initiatives, tracking and reporting on key metrics, collaborating with cross-functional teams such as nutrition, operations, and product, and overseeing external agencies or partners as needed. The Head of Digital Marketing will be expected to stay current with industry trends, experiment with new growth tactics, and ensure a consistent and compelling brand presence online.

Qualifications

• Strong Marketing expertise, including brand positioning and campaign management.
• Proven experience 3-4 yrs in Digital Strategy, performance marketing, and growth-focused initiatives.
• Hands-on Social Media Marketing skills across major platforms and content formats.
• Demonstrated ability in Lead Generation, funnel optimization, and conversion rate improvement.
• Proficiency in Web Analytics tools (e.g., Google Analytics) and data interpretation for decision-making.
• Experience leading teams, managing budgets, and collaborating with cross-functional stakeholders.
• Excellent written and verbal communication skills and the ability to present insights clearly.
• Bachelor's degree in Marketing, Business, Communications, or a related field; advanced degree is a plus.
• Prior experience in health, wellness, food-tech, or consumer startups is beneficial.
• Ability to work on-site in New Delhi and thrive in a fast-paced, growth-oriented environment.