Head of Digital Marketing

About Us:

Alive Wellness Clinics is one of Delhi NCR's leading skin and wellness clinic chains, with a strong focus on clinical dermatology and aesthetic treatments. With 10 clinics across the region, we are a performance-driven business with a deep understanding of both patient care and cosmetic wellness.

We are now looking for a Digital-first Marketing Head who understands lead funnels better than fancy taglines, and knows how to build a brand through numbers — not just narratives.

What This Role Is Really About:

We don't need a pure branding person.

We need someone who knows how to generate demand every single day.

You should know how to get a lead at the right cost — and how to improve it the next week.

You will lead our marketing operations across digital, performance, social, offline, and support systems like the call center. But at the core — your job is to bring in the right leads and make sure they convert.

Key Responsibilities:

• Own all lead generation activities across digital platforms (Meta, Google, YouTube, etc.)
• Manage and grow our in-house marketing team + digital agencies + content teams.
• Monitor ad campaigns daily and make quick data-backed decisions.
• Work closely with the call center team to improve lead-to-booking conversion.
• Use analytics tools (GA4, Meta, CRM dashboards) to track performance and ROI.
• Keep the lead flow at a consistent level. That's the real KPI.
• Use brand-building activities (PR, influencer marketing, collaborations) to support digital marketing, not the other way around.
• Coordinate with clinic heads to understand business needs and align marketing efforts accordingly.

Who Should Apply:

• Minimum 7+ years in performance and digital marketing. (Healthcare, aesthetics, or D2C experience is a bonus.)
• You've managed ad budgets and led campaigns yourself — not just reviewed them.
• Comfortable working with ad managers, dashboards, CRMs, SEO tools, and internal sales/operations teams.
• Past experience owning lead targets and showing results.
• Strong communication skills and ability to manage teams and external partners.
• Fast, hands-on, data-obsessed, and outcome-driven.

Why Join Us:

• Work directly with the founders and leadership team.
• Be a part of a fast-scaling, respected brand in the beauty and wellness space.
• Your work will be seen, measured, and rewarded.