Head of Digital Marketing

About Lxme:

Lxme is a leading financial services platform in India, on a mission to help women take charge of their money and build stronger financial futures. We combine financial expertise, technology, and a deep understanding of women consumers to make investing and financial decision-making more accessible, engaging, and empowering.

We are looking for a Head of Digital Marketing & Growth who can build and lead our digital growth engine and play a key role in taking Lxme to its next stage of scale.

About the Role:

As the Head of Digital Marketing & Growth, you will own Lxme's digital acquisition and growth strategy across channels. You will be responsible for driving high-quality customer acquisition, improving conversion across the digital funnel, building scalable growth engines, and translating marketing investments into measurable business outcomes.

This role requires a strong combination of strategic thinking, performance marketing expertise, data orientation, experimentation, and business understanding. You will work closely with Product, Technology, Business, Content, Brand, and Sales teams to create a seamless customer journey from awareness to acquisition, engagement, and conversion.

Key Responsibilities:

Digital Growth Strategy

• Build and own Lxme's overall digital marketing and growth strategy aligned with business objectives.
• Identify new digital growth opportunities across customer segments, products, platforms, and channels.
• Develop scalable acquisition and growth frameworks to drive sustainable business growth.
• Define key growth metrics, targets, budgets, and channel-level strategies.

Performance Marketing & Customer Acquisition

• Lead performance marketing across platforms such as Google, Meta, YouTube, and other relevant digital channels.
• Own customer acquisition metrics including CAC, CPL, conversion rates, ROAS, and overall marketing ROI.
• Develop and optimize campaigns across the entire funnel — awareness, consideration, acquisition, activation, and conversion.
• Continuously experiment with creatives, audiences, messaging, landing pages, offers, and campaign structures to improve performance.
• Build strategies to acquire high-quality customers rather than focusing purely on volume.

Growth & Funnel Optimization

• Own and optimize the digital customer funnel from first interaction to product discovery, onboarding, and conversion.
• Identify drop-offs and friction points across the customer journey and drive initiatives to improve conversion.
• Work closely with Product and Technology teams on landing pages, onboarding journeys, product flows, and digital experiences.
• Build and implement A/B testing and experimentation frameworks.

Data, Analytics & Insights

• Establish a strong data-driven approach to digital marketing and growth.
• Track and analyze channel, campaign, cohort, funnel, and customer-level performance.
• Develop dashboards and reporting frameworks to measure growth and marketing effectiveness.
• Translate data and consumer behavior into actionable growth initiatives.
• Use customer insights to continuously refine acquisition, engagement, and conversion strategies.

Retention & Customer Growth

• Partner with CRM and Product teams to improve activation, engagement, retention, and repeat customer behavior.
• Develop strategies to increase customer lifetime value and reduce acquisition dependency.
• Identify opportunities for cross-sell, upsell, referrals, and deeper customer engagement.

Team & Agency Leadership

• Build, mentor, and lead a high-performing digital marketing and growth team.
• Manage external agencies, partners, and technology platforms where required.
• Establish clear goals, performance metrics, and accountability across the growth function.
• Stay ahead of emerging digital platforms, marketing technologies, AI tools, and consumer trends.

Cross-functional Collaboration

• Work closely with Brand, Content, Product, Technology, Business, Sales, and Operations teams.
• Ensure digital marketing initiatives are aligned with Lxme's overall brand positioning and customer proposition.
• Partner with leadership to identify and execute new growth opportunities.

What We're Looking For

• 8–12+ years of experience in digital marketing, performance marketing, growth, consumer internet, fintech, financial services, or a similar high-growth environment.
• Strong hands-on experience in performance marketing and digital customer acquisition.
• Proven experience managing significant digital marketing budgets and delivering measurable business outcomes.
• Strong understanding of CAC, LTV, ROAS, conversion funnels, attribution, cohort analysis, and growth metrics.
• Experience building and scaling digital acquisition engines.
• Strong analytical and problem-solving skills with a data-first mindset.
• Experience working closely with Product and Technology teams on growth initiatives.
• Strong leadership and stakeholder management skills.
• Ability to balance strategic thinking with hands-on execution.
• Experience in fintech, wealth management, investments, BFSI, or consumer internet will be an advantage.

What Success Looks Like

In this role, success will mean:

• Building a scalable and efficient digital acquisition engine for Lxme.
• Consistently improving customer acquisition efficiency and marketing ROI.
• Increasing digital funnel conversion and customer activation.
• Building strong experimentation and data-driven growth practices.
• Increasing customer lifetime value and retention.
• Creating a high-performing digital growth team.
• Making digital marketing a significant and sustainable contributor to Lxme's business growth.