Head of Digital Marketing

About the job

Work Location: Mumbai

Experience: 10–15 years in brand strategy, digital marketing, and operations leadership

About the Role

Pulse, the digital marketing vertical of 3minds, is looking for a dynamic Head of Strategy & Operations to lead a 35–40-member team and take complete ownership of delivery across social media, SEO, and performance marketing projects.

This role is for someone who can blend strategic vision with operational control - ensuring every project runs profitably, every client gets measurable results, and every team member thrives. You won't be executing campaigns yourself, but you'll need a strong working knowledge of each service to guide teams, make strategic calls, and ensure client success.

Key Responsibilities

1. Strategic Leadership

• Build and execute marketing strategies across social, SEO, and performance marketing.

• Work with creative, content, and media teams to turn strategies into high-impact campaigns.

• Provide strategic inputs for new business pitches alongside the sales team.

• Create frameworks for campaign measurement, ROI tracking, and data-driven decisions.

• Leverage AI-driven insights and stay updated on trends to enhance strategies.

2. Operational Leadership

• Own all client projects end-to-end, from onboarding to final delivery.

• Oversee one-time and retainer projects, ensuring timelines, budgets, and quality.

• Implement systems and processes to boost efficiency and standardize operations.

• Drive profitability through effective resource planning and financial tracking.

• Identify bottlenecks and build scalable, AI-enabled solutions for smoother operations.

3. Team & People Leadership

• Lead, mentor, and inspire a 35–40-member team across strategy, accounts, SEO, performance, and social.

• Define clear KRAs and growth paths to ensure accountability and performance.

• Build a culture of collaboration, innovation, and excellence with reduced individual dependency.

• Act as the bridge between leadership, sales, and delivery teams to maintain alignment.

What We're Looking For

• 10+ years in digital marketing and operations leadership, preferably in an agency.

• Strong understanding of social media, SEO, and performance marketing basics.

• Proven ability to scale teams, streamline operations, and deliver profitability.

• Experience with AI-driven analytics, project management, and automation tools.

• Excellent leadership, communication, and stakeholder management skills.

• Strong financial acumen to manage budgets, profitability, and resources.

Why Join Us

• Lead one of the fastest-growing business units at 3minds. You'll own delivery, shape strategy, and drive a 35+ member team while working directly with leadership. Get the opportunity to work with global brands like Jockey, TATA, Titan, Jindal, TotalEnergies, Zee, and many more. If you want autonomy, scale, and the chance to build something game-changing, this is it.