Job Description
About iBaby
iBaby is a premium baby retail brand offering parents in India a curated range of essentials across feeding, travel gear, bath & body, toys, and more. With stores in Gurgaon and Punjabi Bagh, and a growing e-commerce platform at ibabyxpress.com, we're on a mission to become India's most trusted destination for premium baby essentials.
About the Role
We're looking for a strategic, hands-on Digital Marketing Head to own and scale iBaby's entire digital presence — from performance marketing and e-commerce growth to SEO, brand building, and content. This is a leadership role for someone who can think in strategy but isn't afraid to get into the weeds — setting direction, building a small team, managing budgets, and being directly accountable for revenue and growth metrics across online and offline channels.
Key Responsibilities
Strategy & Leadership
- Own the digital marketing roadmap and P&L across SEO, paid media, social, content, email/CRM, and marketplace channels.
- Set quarterly growth targets (traffic, CAC, ROAS, conversion rate, revenue) and report progress to leadership.
- Build, mentor, and manage a lean team of specialists/executives and external agencies/freelancers as needed.
- Manage and allocate the digital marketing budget across channels for maximum ROI.
Performance Marketing & E-commerce Growth
- Plan and oversee paid campaigns across Google Ads, Meta Ads, and marketplace advertising (Amazon/Flipkart, if applicable).
- Own Shopify store strategy — CRO, landing pages, collections, product listings, and checkout funnel optimization.
- Track and improve key funnel metrics: traffic, AOV, conversion rate, repeat purchase rate, and customer LTV.
SEO & Organic Growth
- Set and oversee the SEO strategy — on-page, off-page, technical, and local SEO.
- Ensure the team executes keyword research, content optimization, link-building, and technical audits effectively.
- Oversee local SEO and business listing management (Google Business Profile, Justdial, Sulekha, IndiaMART, etc.), including NAP consistency and review management across locations.
Content & Brand
- Define content strategy across the website, blog, and social channels in line with brand positioning.
- Collaborate with content writers, designers, and photographers/videographers to build a consistent brand voice.
- Guide social media strategy and influencer/partnership marketing where relevant.
Analytics & Reporting
- Set up and monitor dashboards using Google Analytics, GSC, and SEO/paid tools (SEMrush, Ahrefs, Moz, etc.).
- Present monthly/quarterly performance reviews to leadership with clear insights and recommendations.
- Use data to continuously test, iterate, and optimize across channels.
Cross-functional Collaboration
- Work closely with founders/leadership on brand and business strategy.
- Coordinate with developers/tech partners on website and Shopify implementation.
- Align with offline retail teams (Gurgaon & Punjabi Bagh stores) for omnichannel consistency.
Required Skills and Qualifications
- Bachelor's degree in Marketing, Business, or a related field (MBA preferred but not mandatory).
- 5–8+ years of experience in digital marketing, with at least 2+ years in a leadership/managerial capacity.
- Proven track record of driving measurable growth for a D2C/e-commerce brand.
- Strong command of SEO, Google Ads/Meta Ads, Shopify, and analytics tools (GA4, GSC, SEMrush/Ahrefs).
- Experience managing budgets, teams, and/or agency relationships.
- Strong business acumen — comfortable discussing strategy, P&L, and ROI with leadership.
- Excellent communication, stakeholder management, and people-management skills.
- Hands-on mindset — willing to dive into execution when needed, not just strategy.
Good to Have
- Experience in the baby/kids, parenting, or lifestyle retail category.
- Familiarity with CRM/retention tools (WhatsApp marketing, email automation).
- Knowledge of marketplace advertising (Amazon, Flipkart) if the brand expands there.
- Experience with schema markup, structured data, and technical SEO at a strategic level.
- Certifications (Google Analytics, Google Ads, HubSpot, SEMrush Academy, etc.).
More Info
Key Skills
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