Head Of Digital Marketing

Job Title: Head of Digital Marketing

Location: Noida (On-site)

Experience Required: 7+ years

Industry Preference: Startup experience must; experience in staffing & recruitment industry preferred

We are looking for an experienced Head of Digital Marketing to lead our overall digital strategy and growth initiatives. The ideal candidate should have hands-on experience in performance marketing, organic growth, and brand building particularly in a fast-paced startup environment. Experience in the recruitment and staffing domain will be an added advantage.

• Develop and implement the overall digital marketing strategy aligned with business goals.
• Plan and execute performance marketing campaigns across platforms like Meta (Facebook, Instagram), Google Ads, and LinkedIn Ads.
• Drive organic reach and engagement through SEO, content marketing, and social media optimization.
• Manage and lead the digital marketing team ensuring high performance, collaboration, and creative output.
• Oversee the company's online presence and ensure consistent brand messaging across all digital channels.
• Create and manage lead generation campaigns using tools like email automation, landing pages, and CRM systems.
• Monitor campaign performance metrics, analyze data, and prepare reports with insights and recommendations.
• Work closely with the sales and operations team to align marketing initiatives with recruitment and client acquisition goals.
• Identify new digital trends, tools, and growth hacks suitable for the staffing and recruitment domain.

• 7+ years of hands-on experience in digital marketing, preferably in startups.
• Proven success in performance marketing, SEO/SEM, and lead generation.
• Strong understanding of Meta Ads, Google Ads, LinkedIn Campaigns, and email marketing tools.
• Experience in managing and mentoring a marketing team.
• Analytical mindset with experience using tools like Google Analytics, Search Console, HubSpot, or similar.
• Excellent communication, leadership, and project management skills.
• Knowledge of the staffing and recruitment industry will be a plus.

• Exposure to marketing automation and CRM platforms.
• Creative ideas for inbound marketing and content strategy.
• Hands-on experience in building brand presence from scratch.