Head of Digital Marketing

Company Description

Code Brew Labs specializes in delivering technological solutions for businesses at various stages of their lifecycle, from startups to enterprises. Established in 2013, the company boasts a team of over 200 professionals and has developed more than 300 apps across industries such as Fintech, EduTech, Healthcare, and more. With a design-first philosophy, Code Brew Labs places user experience at the forefront, ensuring that every solution is innovative, functional, and achieves complete client satisfaction. Leveraging expertise in areas like Business Analytics, IoT, cloud computing, and AR/VR, the team also provides continued marketing and strategic support to help clients succeed post-project completion.

Role Description

We are seeking a full-time Head of Digital Marketing to join our on-site team at our office in the Mohali district. In this leadership role, you will oversee the execution of digital marketing strategies, develop and optimize online campaigns, analyze performance metrics, and build a strong online presence for the company. Your day-to-day responsibilities will include leading marketing initiatives in areas such as digital strategy, social media marketing, and lead generation, as well as managing a team of marketing professionals to meet business objectives.

Qualifications

• Strong expertise in Marketing and Digital Strategy for developing and leading innovative campaigns.
• Proficiency in Social Media Marketing, including management of multiple platforms and audience engagement strategies.
• Experience in Lead Generation to drive customer acquisition through digital channels.
• Advanced skills in Web Analytics with the ability to interpret data and optimize marketing performance accordingly.
• Proven leadership and team management skills to guide a diverse team of professionals effectively.
• Relevant marketing qualifications such as a Bachelor's degree in Marketing, Business, or a related field.
• Prior experience in the technology or IT consulting industry is highly advantageous.