The Head of Demand Generation will own and scale MetricStream's global enterprise demand engine, with direct accountability for driving predictable, high-quality pipeline and meaningful revenue contribution across large, complex enterprise accounts.
Based in Bangalore, this is a global leadership role with direct engagement across North America, EMEA, and APAC, and close partnership with executive leadership, sales, marketing, operations. The role is responsible for shaping MetricStream's enterprise GTM demand strategy, aligning to sales cycles, multi-stakeholder buying committees, and account-centric motions.
This leader will balance strategic ownership and hands-on execution, operating as a true partner to Sales
Key Responsibilities
Enterprise Demand Strategy & Leadership
- Own global enterprise demand generation strategy aligned to MetricStream's revenue, pipeline, and growth objectives
- Serve as the executive owner for enterprise demand and pipeline outcomes, with defined targets and accountability
- Build, mentor, and lead a high-impact global demand generation team across NA, EMEA, and APAC
- Manage and optimize a multi-million-dollar global demand budget with clear ROI and performance accountability
- Manage and scale Bangalore as the global demand center of excellence, driving strategy, execution, and innovation
Website, SEO, AEO & Digital Demand
- Lead and manage MetricStream's global website as a core demand engine, ensuring continuous optimization of user experience, conversion paths, performance, and enterprise buyer journeys
- Own global SEO and emerging AEO strategy to maximize visibility across traditional search and AI-driven discovery platforms
- Partner closely with the content team to create, optimize, and distribute high-impact content, videos, and thought leadership aligned to enterprise buyer needs and regulatory trends
Pipeline & Revenue Impact
- Drive qualified enterprise pipeline and revenue contribution across new logo acquisition and expansion motions
- Partner closely with Enterprise Sales, Field Sales, Inside Sales, and SDR leadership to improve pipeline quality, coverage, and velocity
- Own demand targets across leads, MQL, SAL, SQL, and opportunity influence, with a strong focus on pipeline progression
- Drive active pipeline marketing programs in tight alignment with Sales to accelerate opportunity maturation, deal velocity, and conversion through the funnel
- Support competitive displacement, cross-sell, and upsell within large enterprise accounts
Account-Based Marketing
- Lead MetricStream's global ABM strategy across strategic, named, and programmatic ABM segments
- Design and execute integrated enterprise campaigns combining Digital ABM and personalization, Executive and field events, Industry conferences and partner-led programs, Webinars and analyst-driven thought leadership
- Align demand programs tightly to sales plays, ICPs, personas, and industry use cases (e.g., financial services, healthcare, energy)
Messaging, Content & Thought Leadership
- Partner with Product Marketing to translate MetricStream's GRC value propositions into compelling, demand-driving enterprise narratives
- Ensure demand programs reflect regulatory priorities, risk trends, and executive-level pain points
- Leverage customer proof points, case studies, and analyst validation to influence senior decision-makers
Analytics, Attribution & Sales Ops Alignment
- Establish enterprise-grade demand dashboards across pipeline, revenue, CAC, and attribution
- Partner with Sales Ops to refine attribution models suited for long sales cycles and multi-touch journeys
- Use data and insights to prioritize accounts, optimize channel mix, and forecast pipeline impact
- Ensure CRM and marketing automation hygiene across global teams
Cross-Functional & Executive Alignment
- Act as a strategic partner to Sales, Product, Customer Success, and Executive Leadership
- Present pipeline performance, insights, and forecasts to senior leadership and at board-level cadence
- Contribute to annual planning, global GTM strategy, and long-term growth forecasting.
Skills and Experience
Required
- 1015+ years of B2B demand generation experience, with significant focus on enterprise SaaS
- Proven success driving pipeline and revenue in long, complex sales cycles
- Strong leadership experience managing global, cross-functional teams
- Deep expertise in ABM, field marketing, and enterprise GTM motions
- Experience with Salesforce, HubSpot, Google Analytics and other tools
Preferred
- Experience in GRC, risk, compliance, security, or regulated industries
- Strong familiarity with enterprise demand generation campaigns, digital marketing, account based marketing and executive-level marketing
- Highly analytical, with comfort presenting to executive leadership and boards
Why Join MetricStream
- Be part of a mission-driven company redefining how the world manages cyber and enterprise GRC risk.
- Work on AI-first, market-leading solutions that power the risk strategies of the world's top enterprises.
- Collaborate with global teams and senior leadership to shape product and marketing direction.
- Enjoy a high-impact, innovation-oriented culture where your insights and execution make a difference.
Education
- Bachelor's or Master's degree in Cybersecurity, Information Technology, Risk Management, or related discipline.
