Head of Creative & Marketing Communication (MARCOM)

Position Overview

We are seeking a visionary Head of Creative & Marketing Communication to lead our brand, creative, and communication strategy. This role combines creative direction, brand stewardship, and integrated marketing communications to build a strong, consistent, and differentiated brand presence across all channels. The ideal candidate is both strategic and execution-focused, with expertise in brand-building, communication, and campaign management.

Key Responsibilities

1. Brand & Creative Leadership

Redefine, own, and reinforce the brand strategy, positioning, and visual identity.

Lead development of compelling creative concepts and campaigns across print, outdoor, events, and experiential platforms.

Ensure brand consistency in messaging, tone, and design across all internal and external communication touchpoints.

Translate business objectives into storytelling, campaigns, and creative assets.

2. Marketing Communications & Collateral Development

Oversee design and development of marketing collateral, including brochures, presentations, case studies, videos, and branded merchandise.

Build and execute ATL & BTL campaigns to strengthen brand awareness and lead generation.

Manage PR strategy media engagement, press releases, interviews, and thought-leadership content.

Drive corporate communications and leadership messaging for stakeholders, investors, and partners.

Ensure event branding and participation in trade shows, conferences, and exhibitions are impactful and aligned with the brand.

3. Advertising Strategy & Planning

Define the overall advertising vision and roadmap aligned with business and brand objectives.

Develop and oversee integrated ATL & BTL advertising campaigns (print, TV, OOH, radio, digital, experiential).

Partner with leadership and marketing teams to translate business goals into impactful advertising narratives.

Conduct competitor benchmarking and market trend analysis to ensure campaigns are differentiated and relevant.

4. Creative & Campaign Development

Lead concept creation and oversee the execution of high-quality advertising creatives.

Work closely with creative teams and external agencies to deliver compelling campaigns on time and within budget.

Maintain brand consistency and messaging across all advertising formats.

Innovate in storytelling, positioning, and creative execution to engage target audiences.

5. Media Planning & Buying

Design and implement effective media strategy across ATL & BTL channels.

Negotiate with media houses, vendors, and agencies to maximize ROI.

Evaluate media performance and optimize spend for efficiency and impact.

6. Execution & Performance Management

Ensure flawless execution of campaigns across all platforms.

Establish clear KPIs (reach, engagement, brand recall, conversion impact) and track campaign performance.

Regularly report results, insights, and learnings to the leadership team.

7. Team & Stakeholder Management

Lead and mentor a multidisciplinary team of designers, content creators, and PR/communications professionals.

Collaborate closely with business heads, founders, and sales teams to align brand and communication with business objectives.

Manage and evaluate external agencies (creative, PR, event, media) for high-quality output.

Key Skills & Competencies

Strong expertise in brand-building, creative direction, and marketing communications.

Experience in ATL & BTL marketing campaigns, PR management, and event branding.

Exceptional ability to translate business vision into brand narratives.

Strong design sensibility with ability to guide and critique creative outputs.

Excellent leadership, communication, and cross-functional collaboration skills.

Proven ability to deliver measurable brand impact through campaigns and communications.

Qualifications & Experience

10+ years of experience in Marketing/MarCom roles with at least 5 years in leadership positions.

Proven track record of managing brand, creative, ATL/BTL campaigns, PR, and communications.

Experience in B2B/B2C sectors (interiors, real estate, design, lifestyle, or consumer brands preferred).

MBA/PG in Marketing, Communications, or related field.

Want to be part of a design-tech rocketship

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