About the Role:
We are looking for a highly creative and strategic Content Head to lead the content vision and execution for our fast-growing Indian micro drama platform. The ideal candidate should have strong expertise in storytelling, audience psychology, digital entertainment trends, and content production, with the ability to build engaging, binge-worthy short-format drama content for Indian audiences.
This role requires someone who can conceptualize, develop, and scale high-retention micro drama series while managing writers, creators, production teams, and content strategy end-to-end.
Key Responsibilities
Content Strategy & Development
- Define and execute the overall content strategy for the platform
- Identify trending genres, audience preferences, and storytelling formats in the micro drama ecosystem
- Develop high-engagement content concepts tailored for short attention span audiences
- Build a strong pipeline of original micro drama series across romance, thriller, family drama, suspense, comedy, and youth-centric genres
Creative Leadership
- Lead writers, creative producers, script teams, and content creators
- Supervise story ideation, screenplay development, dialogues, episode structuring, and cliffhanger-driven storytelling
- Ensure content quality, emotional engagement, and platform consistency
- Guide the creative team on pacing, hooks, retention moments, and binge-worthy storytelling techniques
Production Oversight
- Coordinate with production, casting, editing, and post-production teams
- Ensure timely delivery of content calendars and shooting schedules
- Optimize content production efficiency while maintaining quality standards
- Oversee content budgets and resource planning
Audience & Platform Growth
- Analyze viewer behavior, watch-time trends, engagement metrics, and retention data
- Collaborate with marketing and growth teams to create viral and performance-driven content strategies
- Continuously experiment with formats, storytelling styles, and content packaging
Industry & Creator Relations
- Build relationships with writers, directors, actors, influencers, and creative agencies
- Scout emerging talent and trending digital creators for collaborations
- Stay updated with OTT, creator economy, and entertainment industry trends
Required Skills & Qualifications
- 6+ years of experience in content creation, OTT, entertainment, digital media, or short-form storytelling
- Strong understanding of Indian entertainment audiences and regional content preferences
- Experience in script development, creative direction, or content production
- Proven ability to manage creative teams and multiple projects simultaneously
- Strong storytelling instincts and understanding of emotional audience engagement
- Knowledge of content analytics, retention metrics, and digital platform trends
- Excellent communication, leadership, and project management skills
Preferred Background
- Experience in OTT platforms, short-video apps, YouTube content networks, or digital entertainment startups
- Exposure to micro drama, vertical storytelling, reel-format narratives, or mobile-first entertainment content
- Network within writers, production houses, creators, and entertainment professionals
