Job Title: Lead Brand & Content

Location: Noida

Department: Brand & Content

Reporting To: Creative Director / Founder

Full time at site position

Qualifications

10+ years experience in Brand Communications with at least 3 years in a leadership role.
Bachelor's degree in Brand and communication design or Marketing from a reputed institute.
Proven track record of developing and implementing successful Brand and marketing strategies.

Role Overview

We are looking for a strategic and creative Brand & Content Head to lead how the brand is built and communicated across all touchpoints. This role will be responsible for defining the brand narrative, translating collections into clear and compelling stories, and ensuring consistency across digital, retail, and campaigns.

You will drive the end-to-end content and brand strategy, from concept to execution, covering launches, campaigns, and always-on content. The role requires a strong ability to balance aesthetics with business goals, ensuring that all creative output not only builds a distinctive brand identity but also drives engagement, growth, and relevance.

You play a vital role in expansion of brand led business globally.

Key Responsibilities

Brand Strategy & Positioning

Own and evolve the brand strategy, positioning, and voice
Develop brand guidelines, messaging frameworks, and narratives
Align internal stakeholders on consistent brand communication
Build a distinctive, high-recall brand identity in the market

Content Strategy & Execution

Own end-to-end content ecosystem across platforms
Plan and execute monthly and campaign-led content calendars
Lead content creation across formats (video, editorial, social, campaigns)
Deliver high-performing, consistent, and engaging content output

Creative Direction

Own the overall creative vision and aesthetic of the brand
Direct shoots, campaigns, and visual storytelling
Review and approve all creative assets across channels
Establish a distinctive and premium visual identity

Digital & Social Leadership

Own growth and engagement across all digital platforms
Drive platform strategy and real-time trend integration
Manage social storytelling and community engagement
Achieve strong engagement, audience growth, and brand affinity

Team Leadership

Own performance and output quality of the content and creative team
Hire, mentor, and develop internal talent
Manage agencies, freelancers, and cross-functional collaboration
Build a high-performing, agile, and inspired team

Performance & Analytics

Own measurement of brand and content impact
Track, analyse, and derive insights from key performance metrics
Optimize campaigns and content strategy based on data
Drive improved ROI and measurable brand growth

Key Requirements

Luxury Fashion DNA

Must come from a luxury / designer fashion background with a strong understanding of brand building and sustenance.
Deep appreciation of craftsmanship, storytelling, and cultural relevance in fashion

Concept-First Thinking

Own and develop key seed concepts across all touchpoints (digital + retail experiences)
Lead launch stories, launch strategies, and content distribution frameworks
Translate abstract ideas into cohesive, high-impact brand narratives

Creative + Business Balance

Ability to balance aesthetics with business outcomes
Understand desirability vs conversion and bridge both seamlessly

Campaign & Shoot Leadership

Conceptualize and lead:
Campaign shoots & lookbook shoots
Dynamic / digital-first shoots
Performance ads, emailers, and Bite Speed journeys
Ensure strong, unified storytelling across all outputs

Strong Content Intelligence

Strong command over written content, tone, and brand voice
Ability to clearly differentiate and direct:
Collection notes
PR notes
Ad copy
Platform-specific social media copy

Mood boarding & Visual Direction

Strong mood boarding skills to translate brand vision into execution
Ability to guide internal teams and external partners with clarity
Maintain a distinct and consistent brand POV and aesthetic language

Digital & Data Fluency (in collaboration with Marketing)

Deep understanding of digital platforms and content ecosystems
Strong eye for data, insights, and performance metrics
Ability to pivot strategies and build brand-specific content frameworks
Contribute to building strong, ownable brand assets and voice

Creative Network & Collaboration

Identify, onboard, and collaborate with photographers, videographers, stylists, animators, and agencies
Build a strong ecosystem of creative talent
Work closely with PR to drive UGC and community engagement

Culture & Community Builder

Build strong external relationships within the fashion and creative ecosystem
Act as a cultural custodian of the brand (internally and externally)
Play a key role in shaping the brand's voice, community, and cultural relevance

Why Join Us

Opportunity to build a culturally relevant, design-led brand
High ownership with creative and strategic influence
Work at the intersection of fashion, storytelling, and community building
Be a key voice in shaping what the brand stands for

If this resonates with you, please send your resume and portfolio at [HIDDEN TEXT]

Head of Content

Brand & Content Head