Head of Content

Join the Squad: Head Content Team

Location: Bangalore | Designation: Associate Director | Reports to: Group CEO

Package : 45-50LPA

Non-Negotiable Traits:

• New-age mindset - understands how content is consumed today
• Strong creative POV with execution depth
• Bias for action and experimentation
• High ownership and accountability
• Comfort with ambiguity and fast iteration
• Deep love for sport, movement, and culture

About The Company:

Building India's most integrated sportswear ecosystem across:

1. Manufacturing through Mochiko, India's largest sports footwear manufacturer, producing for global brands such as Adidas, Puma, and Skechers.
2. Consumer Brands Distribution of Lotto in India, Australia & South Africa, along with launch of more brands in India.
3. Retail through Sports Yard and other multi-brand concepts, a growing multi-brand sportswear retail outlet concept.

Rapidly scaling to become India's leading homegrown sportswear group, combining world-class manufacturing with strong brand and retail presence.

Role Overview:

The Head of Content will be the custodian of our stories, voice, and cultural expression. This role is not about campaigns in isolation it is about building a living, breathing content engine that runs every day across brands, platforms, and communities.

This leader will build and run an in-house content studio, drive end-to-end content creation (film, digital, social, editorial), and shape how its brands show up in sport, culture, and everyday life.

This is a new-age creative leadership role equal parts storyteller, builder, editor, and cultural translator.

Key Objectives:

Build continuous, high-quality storytelling across all brands

Establish a strong in-house content studio with speed, originality, and craft

Make brands culturally visible, talked about, and relevant

Ensure content is ownable, not generic deeply rooted in sport, performance, and youth culture

Key Responsibilities:

1. Content Vision & Creative Leadership

Define and own the content vision, tone, and narrative architecture for its brands

Move the organization from campaign-led thinking to always-on storytelling

Ensure every piece of content has a point of view, emotion, and cultural relevance

Act as the final creative gatekeeper - ensuring consistency, quality, and originality

2. Storytelling Across Platforms

Lead creation of content across:

• Social (short-form, long-form, reels, stories)
• Athlete stories & community content
• Product storytelling (performance + lifestyle)

Understand platform nuances while maintaining brand coherence

Ensure storytelling feels human, authentic, and sport-first

3. Sports, Culture & Community Lens

Build stories rooted in sport, performance, subcultures, and real communities

Translate athlete journeys, grassroots stories, and everyday sport into compelling narratives

Stay deeply plugged into youth culture, digital behavior, and content trends

Focus on credibility and relevance

4. Collaboration with Brand & Business Teams

Work closely with Brand Heads, Marketing, Retail, and Performance teams

Translate brand strategy into compelling content narratives

Support product launches, retail storytelling, athlete partnerships, and community initiatives

Ensure content drives brand love, consideration, and cultural momentum not just views

5. Team Leadership & Talent Development

Build and lead a multi-disciplinary content team:

• Writers
• Videographers & editors
• Designers
• Content strategists & producers

Set creative standards and mentor next-gen creators

Foster a culture of high ownership, curiosity, and creative bravery

Drive collaboration across Brand, Marketing, Social, Retail, and Product teams

Ideal Background & Experience

8+ years in content, creative direction, or brand storytelling

Proven experience building content for sports, performance, or youth-culture brands

Experience setting up or leading in-house creative/content teams

Hands-on background in video, storytelling, or editorial & not just managing agencies

Exposure to video-first, social-native content environments

If the JD alligns your work & would be interested for the role share your Updated CV, Current CTC Expected CTC, Portfolio link & Notice Period at [Confidential Information]