Head of Branding | IT Services - 100 Mn$+ | Pre IPO

Michael Page

Chennai, India

10-12 Years

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Posted 2 months ago
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Job Description

- Lead a High-Impact Pre-IPO Brand Transformation
- Influence Strategy at the Highest Level

Job Description

1. Enterprise Brand Strategy & Positioning

Develop and execute a long-term global brand strategy aligned with business and valuation objectives.
Define and refine brand positioning, messaging architecture, and value propositions across services and markets.
Lead brand architecture across geographies, solutions, and verticals.

2. Pre-IPO Brand & Corporate Positioning

Lead brand strategy aligned with IPO readiness and public market positioning.
Develop a compelling corporate narrative that articulates growth story, differentiation, and long-term vision.
Partner closely with executive leadership, finance, and investor relations to align brand messaging with valuation goals.
Strengthen brand credibility and governance perception in preparation for public listing.
Drive reputation management and thought leadership initiatives to enhance market trust among investors, analysts, and stakeholders.

3. Brand Governance & Identity Management

Own and evolve brand guidelines, visual identity systems, tone of voice, and storytelling frameworks.
Establish governance processes to ensure brand compliance across global markets.
Lead any brand refresh or transformation initiatives required to align with IPO ambitions.

4. Integrated Brand & Growth Campaigns

Oversee integrated brand campaigns that elevate awareness and reinforce market leadership.
Align brand strategy with digital marketing, demand generation, and content initiatives.
Drive executive visibility and thought leadership programs.

5. Market Intelligence & Brand Health

Conduct brand perception studies and competitive positioning analysis.
Monitor industry trends and emerging narratives to strengthen differentiation.
Implement measurable brand health metrics and dashboards.

6. Leadership & Cross-Functional Collaboration

Build and lead a high-performing branding function.
Collaborate with Sales, HR, Product, and Strategy teams to embed brand across the organization.
Partner with external agencies and creative partners to deliver best-in-class brand assets.

7. Employer Branding

Strengthen employer value proposition in collaboration with HR.
Align talent branding with corporate brand positioning to support global expansion.

The Successful Applicant

Bachelor's or Master's degree in Marketing, Communications, Business, or related discipline.
10+ years of experience in branding, with at least 5 years in a leadership role.
Proven experience in B2B, technology, or digital transformation-driven organizations.
Experience contributing to IPO readiness, corporate positioning, or investor communications preferred.
Strong global exposure with ability to manage multi-market brand strategy.
Demonstrated experience managing agencies and cross-functional stakeholders.

What's on Offer

- ESOP's on offer

- High ownership and accountability

- Competitive pay

More Info

Job Type:

Permanent Job

Function:

Marketing

Employment Type:

Full time

About Company

Michael PageJob Source: www.michaelpage.co.in

Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

Job ID: 142318519

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