About the Role
We are looking for a brand builder — not a brand manager. Someone who can take a consumer insight and turn it into a brand that people feel something about. You will own a brand end-to-end at Meolaa, from positioning and product to packaging, content, and commercial performance. This is a P&L role as much as it is a creative one. You will be expected to think like a founder, move like an operator, and obsess like a consumer.
What You'll O
wnBrand Strategy & Positioni
- ngOwn the brand's identity, voice, and long-term positioning in the mark
- etTranslate consumer insights into sharp, differentiated brand narrativ
- esDefine and protect the brand's whitespace — what it stands for and what it doesn
- tLead packaging, design, and product brief development in collaboration with creative and category tea
msP&L & Commercial Ownersh
- ipOwn the brand P&L — revenue, margins, and contributi
- onDrive pricing strategy, discount governance, and promotional planni
- ngWork closely with the Finance team on unit economics, AOP, and monthly performance tracki
- ngIdentify growth levers and allocate resources to maximise ROI across channe
lsProduct & Catego
- ryLead new product development and launch end-to-end — from brief to she
- lfIdentify category whitespace and build a pipeline of innovati
- onOwn the product portfolio architecture — what to build, what to scale, what to ki
llGo-to-Market & Grow
- thPartner with the Growth and Performance teams to drive acquisition, retention, and repe
- atOwn the brand's presence across e-commerce marketplaces, D2C website, and emerging channe
- lsLead content strategy and campaign development — ensure every touchpoint is on-brand and on-bri
efConsumer & Market Intelligen
- ceStay deeply connected to the consumer — qualitative and quantitati
- veTrack competitive landscape, emerging trends, and category shif
- tsUse data to make decisions, not just to report on th
em
Who You
- Are7–12 years of experience in brand management, with strong exposure to D2C, FMCG, or consumer star
- tupsHas built or scaled a brand from early stage — not just managed a mature
- oneStrong creative sensibility combined with sharp commercial insti
- nctsComfortable owning a P&L and having hard conversations about perform
- anceHas worked across product, marketing, and growth — not siloed in one func
- tionExcellent communication — can write a brand brief as confidently as a business
- caseHigh ownership, builder mindset, low need for hand-hol
dingWhy This
- RoleFull ownership of a brand from day
- oneWork directly with the Founders on strategy and portfolio decis
- ionsOpportunity to build something that genuinely stands for somet
- hingCompetitive compensation with meaningful upside as the brand sc
ales
