Brand Head - Bangalore Based Series B funded startup

This role is with our client, a Series B funded startup that's pioneering Credit-on-UPI in India and revolutionizing how millions access credit. The company is backed by marquee investors and led by exceptional founders with stellar pedigrees- the founding team brings together deep expertise from top-tier consulting firms (McKinsey), premier financial institutions, and successful fintech ventures. They've built and scaled products that have touched millions of Indian consumers and deeply understand the intersection of payments, credit, and user behaviour.

The company is at an inflection point. The product is loved. The metrics are strong. The timing is perfect. Now they need someone to take this incredible foundation and build a brand that becomes part of India's cultural fabric.

About the Role

The company is looking for a Brand Head who can take their product from being great to becoming a household name- someone who understands that great brands don't just sell products, they create movements.

The role involves building the brand identity from the ground up, crafting a brand language that's as vibrant and distinctive as the product. Think Zepto's bold irreverence, Flipkart's mass appeal, or Zomato's cultural resonance—the goal is to create a brand that's instantly recognizable and deeply connected with everyday Indians discovering the power of credit.

This is a rare ground-floor opportunity to be the first brand leader at a company poised to redefine an entire category. The role offers autonomy, resources, and backing to build something truly iconic.

Key Responsibilities

Brand Strategy & Positioning: Define and own the complete brand strategy, positioning, and identity. Create a brand language that speaks authentically to India's credit-seeking consumers.

Brand Architecture: Build the comprehensive brand framework including visual identity, tone of voice, brand guidelines, and messaging hierarchy that captures the brand's playful yet trustworthy personality.

Integrated Marketing Campaigns: Conceptualize and execute 360-degree marketing campaigns across digital, social, performance, content, and traditional media channels.

Creative Leadership: Lead creative development in partnership with agencies and internal teams. Drive breakthrough campaigns that cut through the noise in India's crowded fintech landscape.

Team Building: Build and lead a high-performing marketing team across brand, content, social media, creative, and performance marketing.

Customer Insights: Deeply understand the users- their aspirations, behaviors, and pain points—and translate insights into compelling brand narratives.

Growth Marketing: Work closely with product and growth teams to ensure brand and performance marketing work in harmony to drive user acquisition and engagement.

PR & Communications: Establish the company as a thought leader in the Credit-on-UPI category through strategic PR and external communications.

Partnerships & Collaborations: Identify and execute strategic brand partnerships and collaborations that amplify the brand's reach and cultural relevance.

What They're Looking For

Must-Have:

Minimum 7-10 years of brand marketing experience, preferably in B2C companies
Proven track record of building brands from early stage to scale, preferably in consumer internet, fintech, or e-commerce
Deep understanding of the Indian consumer mindset and cultural nuances
Portfolio demonstrating creative excellence and brand impact
Strong leadership skills with experience building and scaling marketing teams
Data-driven approach with ability to balance brand building with performance metrics
Exceptional storytelling and communication skills
Comfort working in a fast-paced, lean startup environment

Nice-to-Have:

Experience in fintech or financial services marketing
Track record of viral or culturally relevant campaigns
Experience working with limited budgets and maximizing ROI
Understanding of UPI ecosystem and digital payments landscape

Why This Matters: This is a chance to join at the perfect moment- early enough to shape everything, but with enough traction and resources to make a massive impact. The opportunity is to build a brand that 100 million Indians will know and love.

Head of Brand

Head of Brand Marketing