Location: Thane / Mumbai
Company: Orex Coliving Spaces Pvt. Ltd. (Union Living)
CTC: 612 LPA
Industry: Co-living | Student Housing | Community Lifestyle
We are looking for a dynamic and strategic Head Brand & Experiences to lead our marketing, brand, and community initiatives. This role blends brand leadership, experiential marketing, community building, digital growth, and partnerships to create meaningful resident experiences while driving business growth.
If you are someone who thrives at the intersection of creativity, strategy, and execution, and enjoys building vibrant communities and aspirational brands, this role is for you.
Key Responsibilities
Brand Strategy & Growth
- Develop and execute comprehensive brand and marketing strategies to strengthen market positioning and brand recall.
- Drive initiatives that contribute to business growth through integrated online and offline marketing campaigns.
Experiential Marketing & Community Engagement
- Conceptualize and execute high-impact events, activations, and community experiences.
- Build engaging programs that enhance resident satisfaction and attract new audiences.
- Create platforms that foster networking, learning, and social engagement.
Partnerships & Collaborations
- Identify and secure strategic partnerships with relevant brands, organizations, and communities.
- Lead co-marketing initiatives, sponsorships, and collaborative campaigns to expand brand reach.
Digital & Social Media Leadership
- Oversee social media strategy across platforms to drive engagement, follower growth, and brand visibility.
- Ensure consistent storytelling and positioning aligned with brand identity.
Influencer & Ambassador Programs
- Develop creator, influencer, and ambassador networks to amplify brand awareness.
- Execute campaigns that encourage community participation and digital engagement.
Content & Creative Direction
- Lead the creation of compelling brand content including photoshoots, videos, and digital campaigns.
- Ensure consistent visual identity and storytelling across marketing channels.
On-Ground & Outdoor Marketing
- Plan and execute hyperlocal marketing initiatives, activations, and brand installations.
- Strengthen regional visibility through strategic offline marketing efforts.
Website & Marketing Funnel Optimization
- Oversee website experience, landing pages, and customer journey.
- Improve lead capture systems and conversion pathways through continuous optimization.
Marketing Analytics & Automation
- Implement data-driven marketing processes to measure performance and ROI.
- Leverage marketing tools, automation platforms, and AI-driven workflows for efficiency and scale.
Who Should Apply
- Professionals with experience in brand marketing, experiential marketing, community building, or lifestyle marketing.
- Strong project managers who can handle multiple campaigns and stakeholders.
- Creative thinkers with strong execution capabilities.
- Digitally savvy professionals who understand social media, content, and performance marketing.
- Leaders who enjoy building communities and memorable brand experiences.
Why Join Us
- Opportunity to build a fast-growing lifestyle brand.
- High ownership and creative freedom.
- Work at the intersection of marketing, experiences, and community.
- Young, energetic, and collaborative work culture.
